Andrew Goodwin has 6 music video theories which I will be discussing in this report, which are, how music videos demonstrate genre characteristics, for example, stage performance in metal video, dance routine for boy/girl bands, Links/relationships between the music and visuals, relationships between the lyrics and visuals, the demands of the record label will include the need for lots of close ups of the artists may develop motifs which recur across their work, voyeurism, notion of looking and particularly voyueristic treatment of the female body, and intertextuality.
Rock performance videos such as Nirvana Lithium are generally focused on showing the whole band in the music video. It is performance based because of lip syncing, and performance, however it is not an advert for the live show because it is Live at Reading. The liveness of the music is the most important thing when it comes to performance based music videos because of the editing techniques such as fast pace editing when it gets to the fast parts of the song and slower paced cuts when the main artist starts to sing at a slow pace. The lighting in this music video is dark to represent a fierce, violent or dramatic tone and to set the mood.
2. There is a relationship between lyrics and visuals (either illustrate, amplifying, contradicting)
In this music video, The A Team, there is a relationship between the lyrics and the visuals. This is done by the lyrics amplifying the visuals. When Ed Sheeran says: "And in a pipe she flies to the motherland" This means that when she is taking drugs, she feels more at home and does not want to live in reality. Another lyric interpretation is: "Or sells love to another man", this is shown by the main character in the music video getting ready to become an escort/prostitute. In the next shot it shows that she is waiting for a car to pass by so she cal sell herself for to replace her love.
3. There is a relationship between music and visuals, synesthesia
There will always be a relationship between the music and visuals because it sets the mood of the song. In this music video, Bad Romance by Lady Gaga, it is cut to the beat, which is a rhythmic montage. Whenever the song changes its pace, what ever is going on in any of the shots they will go either slow or fast depending on what is happening. For example, at 2:00, the action in the multiple shots are fast, such as the movement and pace.
There will always be a relationship between the music and visuals because it sets the mood of the song. In this music video, Bad Romance by Lady Gaga, it is cut to the beat, which is a rhythmic montage. Whenever the song changes its pace, what ever is going on in any of the shots they will go either slow or fast depending on what is happening. For example, at 2:00, the action in the multiple shots are fast, such as the movement and pace.
4. The demands of the record label will include the need for lots of close ups of the artists may develop motifs which recur across their work - the star in text.
The record label will always demand for the artists to have a lot of close ups to gain recognition for them. Record Labels use this to promote the artists by having the product in the shot. By using this, Miley Cyrus attracts young people because of the way she portrays herself using star image and also by the way she dresses. In the majority of the scenes that she is in, her costumes change but they are all revealing which makes it show that she is being sexualised or she is sexualising herself. She promotes herself with her clothes, image, reputation and her appearance as a sex appeal. Star in text is also used for rappers Wiz Khalifa, Mike WiLL Made It, and Juicy J. There are also shots of all 4 artists together at the end of the music video. There are more close ups of Miley Cyrus than the other 3 artists because it shows that she is the main artist in this music video, due to her singing the first verse, chorus and bridge.
The record label will always demand for the artists to have a lot of close ups to gain recognition for them. Record Labels use this to promote the artists by having the product in the shot. By using this, Miley Cyrus attracts young people because of the way she portrays herself using star image and also by the way she dresses. In the majority of the scenes that she is in, her costumes change but they are all revealing which makes it show that she is being sexualised or she is sexualising herself. She promotes herself with her clothes, image, reputation and her appearance as a sex appeal. Star in text is also used for rappers Wiz Khalifa, Mike WiLL Made It, and Juicy J. There are also shots of all 4 artists together at the end of the music video. There are more close ups of Miley Cyrus than the other 3 artists because it shows that she is the main artist in this music video, due to her singing the first verse, chorus and bridge.
5. There is frequently voyeurism - reference to notion of looking (screens with screens, telescopes, etc.) and particularly voyueristic treatment of the female body
Voyeurism is very common in music videos because it promotes and or sells the artist via a sex appeal. In this music video, Starships, Nicki Minaj is being sexualised by the way she is dressed and also by the way she is portraying herself. In this video, she uses her sex appeal, which is her assets and appearance by luring her fans to enjoy and watch this video. Men are also being sexualised in this video because at 2:23, they are seen wearing just underwear running around. The notion of looking is used at various points in the music video. An example is at 1:01-1:04. It is shown where Nicki Minaj is first on the floor touching her assets whilst looking at the camera and also in the second shot, shaking her bum also looking at the camera. This is a direct address because she is singing and looking at or into the camera on purpose.
Voyeurism is very common in music videos because it promotes and or sells the artist via a sex appeal. In this music video, Starships, Nicki Minaj is being sexualised by the way she is dressed and also by the way she is portraying herself. In this video, she uses her sex appeal, which is her assets and appearance by luring her fans to enjoy and watch this video. Men are also being sexualised in this video because at 2:23, they are seen wearing just underwear running around. The notion of looking is used at various points in the music video. An example is at 1:01-1:04. It is shown where Nicki Minaj is first on the floor touching her assets whilst looking at the camera and also in the second shot, shaking her bum also looking at the camera. This is a direct address because she is singing and looking at or into the camera on purpose.
6. There is often intertextual reference (to films, to programmes, other music videos, etc.)
Directors will use intertextuality such as relations or references to films, television programmes or other music videos to make the music video worth watching (more interesting). By using ideas from movies, it is a benefit because it promotes the movie in a way because of its references and also gains acknowledgement for the music video, artist and music director. Intertextuality is used in this music video because scenes from Mad Max Beyond Thunderdome have been interpretative into a music video. This is because of the settings. For example, at 3:39, there is a desert scene of where there are a number of dune buggies which is just like what happened in Mad Max Beyond Thunderdome however, in the movie there were motorbikes.
Directors will use intertextuality such as relations or references to films, television programmes or other music videos to make the music video worth watching (more interesting). By using ideas from movies, it is a benefit because it promotes the movie in a way because of its references and also gains acknowledgement for the music video, artist and music director. Intertextuality is used in this music video because scenes from Mad Max Beyond Thunderdome have been interpretative into a music video. This is because of the settings. For example, at 3:39, there is a desert scene of where there are a number of dune buggies which is just like what happened in Mad Max Beyond Thunderdome however, in the movie there were motorbikes.
No comments:
Post a Comment