Friday 22 January 2016

research portfolio - bbfc and netflix

BBFC has persuasion job over online ratings
Online-only shows, such as Netflix's House of Cards, are not legally covered by BBFC ratings so the organisation is on a mission to persuade.
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'House of Cards', starring Kevin Spacey'House of Cards', starring Kevin Spacey


"That is the family silver for us," said Mark Dawson, chief digital officer for the British Board of Film Classification, as he discussed the way the organisation's ratings logos - 18, PG, U - have embedded themselves in public consciousness.
Everyone knows what the ratings mean, and according to the BBFC's research at least, almost everyone agrees with its assessment of what it is appropriate for young people to watch.
"We just implement the guidelines, which are set by public consultation," said Mr Dawson.
In cinemas and shops, the judgment of the BBFC's classifiers is protected by law. The 1984 Video Recordings Act and insists that it gives an age rating to all commercially distributed films.
At the time this meant cinema and video, and because of the way the law was written, it still does. The MPs of 1984, stirred by the "video nasty" furore, legislated without the benefit of technological clairvoyance. Their definitions were broad enough to cover DVDs or even films loaded on USB sticks, but not a world where digital downloads from iTunes, or streaming from Netflix or Amazon's LoveFilm are rapidly usurping "packaged media".
Mr Dawson's task is to make sure the BBFC's family silver maintains its value as the film industry migrates online.
Without statutory backup, his is a job of persuasion. He must persuade film companies and the big digital retailers and services to pay for their creations to be classified for online consumption (as well as cinema and DVD) and to show the BBFC rating and incorporate it into login controls so parents maintain their trust in the system.
Progress has been made. Some 250,000 films have now been been classified for online consumption and major players such as BT Vision and Netflix are using the ratings.
The BBFC is particularly pleased that Netflix submitted its hit Washington-based remake of House of Cards for classification. Made for the internet, and released as 13 episodes simultaneously last month, it was widely seen as the start of an important trend in entertainment. The BBFC gave all the episodes a 15 rating, except one, which featured a graphic suicide and got an 18.
"We're not about censorship and haven't been for a long time," said Mr Dawson. "We're about giving people the information they need."
Netflix will surely test that claim later this year when it debuts Hemlock Grove, another exclusive, created by Eli Roth. The director is best known as the founder of the "torture porn" genre with his sadistic 2006 horror film Hostel. Subsequent imitators 2009's Grotesque and 2011's Human Centipede 2, were both refused any classification.
Theoretically, if Netflix's adventure in original content produce something so distasteful the BBFC does not award a classification, it could simply go ahead and distribute it anyway.
"If self regulation doesn't work then there is the possibility of new legislation," said Mr Dawson, "it would take changing two words in the law."
He strongly emphasises, however, that the BBFC is not seeking and would not seek new powers to regulate internet firms and that the government supports its attempt to bring the online industry on board voluntarily.
To prove it can work, the BBFC needs to persuade Apple and Amazon, the dominant forces in internet film distribution, to use respect and display its ratings.


netflix have an agreement with the bbfc so they are able to certify their films.

Research portfolio - BBFC

 What factors do the BBFC consider?

What does the 12A symbol mean?

Films classified 12A and video works classified 12 contain material that is not generally suitable for children aged under 12. No one younger than 12 may see a 12A film in a cinema unless accompanied by an adult. Adults planning to take a child under 12 to view a 12A film should consider whether the film is suitable for that child. To help them decide, we recommend that they check the BBFCinsight for that film in advance. Watch our video about 12A.



What's the difference between 12A and 12?

The 12A requires an adult to accompany any child under 12 seeing a 12A film at the cinema. This is enforced by cinema staff and a cinema may lose its license if adult accompaniment is not enforced for children under 12 admitted to a 12A film. Accompanied viewing cannot be enforced in the home, so the 12 certificate remains for DVD/Blu-ray, rather than the 12A. The 12 is also a simpler system for retailers. It means they cannot sell or rent the item unless the customer is over the age of 12.



Is there a lower age limit for a 12A film?

No. However, the BBFC considers the content of 12A rated films to be suitable for children aged 12 and over, and we would not recommend taking very young children to see them. Works classified at these categories may upset children under 12 or contain material which many parents will find unsuitable for them.
Adults planning to take a child under 12 to view a 12A film should consider whether the film is suitable for that child. To help adults make this decision, we provide BBFCinsight for all films.

How important is the tone of a film at 12A or 12?

The overall tone of a film or video, and the way it makes the audience feel may affect the classification. For example, a work which has a very dark or unsettling tone which could disturb the audience would be less likely to be passed 12A even if the individual issues in the film were considered acceptable under the BBFC Guidelines. Similarly, if a work is particularly positive or reassuring this may stop it being pushed up a category from 12A to 15.

Will there be uses of strong language in a 12A or 12 work?

The BBFC's Guidelines state that strong language (e.g. 'f***') may be passed at 12 or 12A, depending on the manner in which it is used, who is using the language, its frequency and any special contextual justification. Aggressive uses of strong language may result in a film or DVD being placed at the 15 category. There is some allowance for puns on strong language at this category.
There may be moderate language (e.g. uses of terms such as ‘bitch’ and ‘twat’ at 12 or 12A).

What about discrimination?

Any discriminatory language or behaviour will not be endorsed by the work as a whole. Aggressive discriminatory language (for example homophobic or racist terms) is unlikely to be passed at 12A or 12 unless it is clearly condemned.

Do 12A films contain sexual behaviour?

Sex may be briefly and discreetly portrayed at 12A or 12. Verbal sex references should not go beyond what is suitable for young teenagers. Comedy may lessen the impact of some moderate sex references or innuendo but frequent crude sex references are unlikely to be accepted at this category. There may be nudity in 12A films but nudity in a sexual context should only be brief and discreet.

Sex and sex references are treated the same irrespective of sexuality

What sort of violence can I expect in a 12A or 12?

At 12A, moderate violence is allowed but it should not dwell on detail. There should be no emphasis on injuries or blood, but occasional gory moments may be permitted if they can be justified by their context (for example brief sight of bloody injury in a medical drama).

Action sequences and weapons may be present at 12A or 12, and there may be long fight scenes or similar. Weapons which might be easily accessible to 12 year olds (such as knives) should not be glamorised in 12A and 12 works.

Sexual violence, such as scenes of rape or assault, may only be implied or briefly and discreetly indicated at 12A and 12. Such scenes must also have a strong contextual justification.

Can horror films be passed 12 or 12A?

Yes, some horror films are passed at this category. Moderate physical and psychological threat is permitted at 12 or 12A as long as horror sequences are not too frequent or sustained and the overall tone is not disturbing.

What about other issues like imitable behaviour or drugs at 12A or 12?

Dangerous behaviour (for example hanging and suicide) may be present in 12A or 12 works but will not dwell on detail which could be copied or present those activities in a manner that children are likely to copy.

Anti-social behaviour should not be endorsed.

There may be infrequent sight of drugs misuse in a 12A or a 12 but the portrayal should not be glamorised or provide instructional detail.

How can I find out more about a specific 12 or 12A work?

Please check the BBFCinsight for the film or video you are thinking of watching. You may find BBFCinsight on this website or on our free App as well as on film posters, DVD and Blu-ray packaging, and on some listings. You will also find it attached to some film and video content which is available to download. It provides comprehensive information on exactly why a film or video has been given a particular category. All the issues are discussed in detail and parents in particular can use this information to make informed decisions when choosing viewing material for their children.

A guide to BBFCinsight is available here.

There are some answers to frequently asked questions about the 12A rating here.


BBFC encourages online film labelling with automatic online classifications for DVD and Blu-Ray releases
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4.      BBFC encourages online film labelling with automatic online classifications for DVD and Blu-Ray releases






The British Board of Film Classification (BBFC) is now automatically issuing all films classified for DVD or Blu-ray release with online classifications for use on licensed digital video platforms.
Date 06/06/2012
The move aims to help the home entertainment industry streamline their physical and digital products and to provide consumers with the classification symbols they know and trust for their on-demand downloads.
Content classified for DVD or Blu-Ray was previously given an online classification in return for a small additional payment; this has now been abolished. Digital certificates for films classified on Blu-ray and DVD will be included in the charge for DVD and Blu-ray classification from 1 June, providing the same trusted symbols online as consumers recognise from DVD and Blu-ray packaging (U, PG, 12, 15, 18). The BBFC is also removing the membership fee previously required for online only classifications, making them more widely accessible and cost effective for content only available online.
David Cooke, Director of the BBFC, says
'The number of video-on-demand platforms continues to grow and we've been working with the industry for over four years to ensure the public's desire for clear content labelling is met. A key role for the BBFC is child protection and we want as much online content as possible to receive classifications so consumers can make informed decisions about what they and their families watch. 82% of parents say they prefer to download content with BBFC classification symbols and altering the way we provide online classifications will help content providers give consumers the information they need and trust when deciding what to watch.'
Lavinia Carey, Director General of the British Video Association says,
'The development of the BBFC's voluntary online classification service took a great leap forward with the introduction of the speedy and cost effective "Watch & Rate" service for video content not released on disc, as it allows distributors to continue providing viewers the same level of trustworthy age ratings and consumer advice for digital video services as they get on physical discs.  Now any content can be rated without having to pay for membership of the scheme, which should encourage more and more video distributors to use Watch & Rate even if they're not planning a DVD release.'
The BBFC's service for streamed and downloaded content was launched in collaboration with the home entertainment industry in 2008. The service provides trusted classifications, category symbols and Consumer Advice to set-top box, video-on-demand and other online content providers. Key affiliates using the BBFC service include Walt Disney Studios Home Entertainment Europe, Warner Bros., Paramount, 20th Century Fox, Universal, BT Vision, Tesco/Blinkbox, TalkTalk, Picturebox and Netflix.



The BBFC have to protect children and vunlnerable audiences, who are sentitive to certain films or images, 

youtube is international so the bbfc will not be able to regulate short films that are uploaded to youtube.


people are free to show what they want on youtube 





Research proposal - target audience youtube



Tuesday 19 January 2016

Draft proposal (Spell Checked)

Introduction
The purpose of this report is to get pitch and sell the idea to producers to get my chosen short film made. From the research I have collected, I have come to a conclusion that there is a wider audience of women that tend to enjoy horrors and thrillers. This is due to the fact that men enjoy action movies such as avengers and batman. Women like horrors and thrillers more than men because they like the adrenaline rush that is given from the films they watch. The one film that influenced me to make my desired short film is The Possession (2012). This film is a supernatural horror film and has been rated 5.9/10 on IMDb which is quite a good rating, as it has been based on a true story,. For my budget, I have picked a cost which will be between £50. This is because I will have tom pay for the food for my cast and crew, props costume and also transportation. With this amount of money I will have money have left over because I am not planning on spending a lot of money on food.

Shot Film Synopsis
A girl and her friends find a weird looking box at a bus stop (or high street), they then open it and each eat a sweet and something bad happens to them.
Twist: they all become possessed
Hook: the hook will be the box and what is inside of it


My idea was influenced by The Possession as the girl becomes possessed and attached by the box and the group of friends in my shot film will be possessed by the sweets in the box.

Film Rating
From reviewing the BBFC guidelines, I have come to a conclusion of rating my short film as a 12 or 12A this is because my short film is a horror and will scare younger audiences. This is to make sure no one under the age of 12 is allowed to watch my short film or any film. If the short film is 12A then the younger audience would have to be accompanied by an adult. It may possibly be a 12A because the BBFC may not know whether to rate a 15 or 12.


Primary Research
The age range is from around 16-25 as most of the comments are either jokes or reviews; and the gender is mainly males, I know this because I have looked at the names and profile pictures. 




With the research I have collected, I have identified that The Black Hole | Future Shorts is the most popular existing horror/thriller short film as it has an outstanding 19,601,317 views, and 110,919 likes. From looking at the comments section, with my own knowledge, I have estimated the age range of people that have watched this short film, which is 16-25.
























Summary of Research
In conclusion, my summary is that my initial and final idea of my short film will be from the dim the possession as it will make the audience jump many times form the jump scares. Another reason is that it will appeal to my target audience, which will be thriller/horror lovers at the age of 16-25.

Unique Selling Point
I am very confident that my short film will be successful as it is targeted at my desired audience, which is horror and thriller viewers, there is a wide number of people that watch this genre of films as I have researched the overall rating of the film, and how much it sold. Overall, the possession made $85,446,075 worldwide.

The budget breakdown for my short film will be the following
£15 for transportation
£10 for props
£15 for food
£10 for make up

I will be able to borrow a camera and equipment from the school’s media department so I will not have to pay to buy a camera of my own. I will not need to pay to hire an editing suite too due to the fact that there is a mac editing suite in the school that I can use for free

Regulation & Certification
The BBFC regulate movies that will be either shown in cinemas or put onto DVD’s. The BBFC will not regulate my short film as it does not meet the regulations, which are; if it will be shown in the cinema or put on to DVD. My short film will be put into the short film festival and YouTube, and BBFC do not regulate films that enter film festivals. If the BBFC was to regulate and certify my short film, it will be 12A.

Location

The location for my short film will be based in a bedroom as I have decided that my short film will only have one scene. 

Distribution

My short film will be distributed onto the film festivals such as Raindance Film Festival and London Short Film Festival. My short film will also be able to be shown on Netflix, because they regulate short films.

Bibliography 
http://www.imdb.com/title/tt0431021/
http://www.bbfc.co.uk/what-classification

Friday 15 January 2016

EDL


research log

Description of research
Purpose of research
the purpose of this piece of research is to find out the details of a certain film (which is the possession) and to find out the rating and reviews of it. 
the purpose of kickstarter is to find out what it does to help people that want to make short films. from this piece of reasearch i have found out that people donate or wish to help fund for their idea to come true.
the pupose of bbc film network is to help give advice of what our/my shot film must be. such as making it short, having good actors, etc. this helped me think of my short film idea as i was intending on having many scenes for a one minute short film.
 the purpose of the bbfc classification is to make me aware of film age ratings, from this piece of research i was able to identify and find out the different age ratings and gave me a age range for my short film.

the purpose of imdb, i was able to find out the budgeting and gross for The Possession. which gave me an idea of what budget i should have, which is £50.


 the purpose of this research is to find out what the Aesthetica Shot Film Festival is about and the history behind it. also how many admissions and screenings they had in 2014.


the purpose of the ecounters film festival  is that from my research, i have found out that winners of the film festival have an easy gateway to the baftas and the eurpoean film festival, etc
the purpose of the Edinburgh film festival is to tell people what they do and from my research i have found out that they have a long list of notable films from the past years. the purpose of this is to find out if my short film can qualify into the film festival.