Indie

Section Boyz

Image

Section Boyz are a independent British rap group, the image of Section Boyz is what we buy into, because they are laid back but sometimes change their image. In this music video, 'Oi' the 6 members of Section Boyz, Sleeks, Swift, Inch, Littlez, Deepee and Knine they are portrayed as rappers, (which they are) in a empty car park which represents the lifestyle of British rappers as they tend to have their music videos filmed in urban areas, such as alley ways, car parks, houses, etc. 

Budget and Production Value 

This music video is a low budget production because it is in the $200K minus category because it is filmed in only one location, which is the empty parking lot. The expenses from this music video cover the camera and equipment hire, the editing suite time, props such as motorbikes, DJ turntable, microphones etc. Also costume expenses because Section Boyz are wearing and also promoting a brand called Trapstar which ranges from £60-£1000+. 

Synergy and Product Placement

The members of Section Boyz are seen wearing Trapstar throughout the music video which has two meanings. Firstly, they are in partnership with Trapstar and secondly either the company Trapstar paid Section Boyz to promote the clothing for advertisement purposes. 

Audience they are appealing to

The audience Section Boyz are appealing to are British teens and or adults aged from 13-25. Their music videos appeal to young males because of their lyrics and lifestyle. 

Strategy used to get attention or promote

Section Boyz uses different platforms to promote their videos such as Snapchat, Instagram, Twitter and Facebook, to let their fans know when a new video or song is out and or released. 

Monetisation of outlets

This music video has 1,615,930 views. Because they are an independent rap group, they do not have to share their earnings with a record label, which means they will get 100% revenue.