How music videos are Monitised
Method A: Youtube
Method B: Product Placement
Youtube:
There are many ways to monitise a music video, using Youtube is one of them. Youtube is global and world wide, meaning that when a music video is put on there, then anyone can see it. By placing it on Youtube, it immediately makes the video global and when it gains further popularity, it will become viral.
As the video becomes viral, it makes more money, the more views that the video gets, the more money it gains in profit. If the song has an advert before it, this means that the song will make $2 for every thousand views it gets.
For example, when taking a successful viral music video, such as 'Happy' by Pharrell Williams.
This is the amount of views the video gained.
The artist will only receive 10% of the total earning and the remaining 90% will be for the label that funded the song.
This is also the case for Indie music videos. They are owned and funded by a label and therefore must pay them.
This is not the case for Self Producers, as they have made and funded for the video themselves, they will keep 100% of all earning and profits made.
As the video becomes viral, it makes more money, the more views that the video gets, the more money it gains in profit. If the song has an advert before it, this means that the song will make $2 for every thousand views it gets.
For example, when taking a successful viral music video, such as 'Happy' by Pharrell Williams.
This is the amount of views the video gained.
The artist will only receive 10% of the total earning and the remaining 90% will be for the label that funded the song.
This is also the case for Indie music videos. They are owned and funded by a label and therefore must pay them.
This is not the case for Self Producers, as they have made and funded for the video themselves, they will keep 100% of all earning and profits made.
Product Placement:
Product Placement is another way of broadcasting and advertising/ presenting an artists music video via promotional mediums, these are mediums such as Television, billboards in the street, Youtube (As already mentioned) and also apps on tablets and phone ect.
It is also a way of advertising other products within a music video, for instance, using a brand of something, such as headphones, this advertises the brand and the product, the label may be paid by the companay of the product to use their product in the video.
- Monitisation:
Refers to the giving of permission to authorise advertisement to be present in your music videos in which you will be charged for. An example is Youtube, YouTube charges advitiser for the advertisement while they share the fees with you, this allows you to make more money in your pocket. however it has some bad points to it as if you add adverts to your video it's more likely to steal, distract and make your consumers sway away from your video causing you to lose consumers and money.
So if you decide to have adverts present in your music video your likely to make $2 per 1,000 views on YouTube.
examples:
This music video by PSY - Gangnam style went viral due to the song and accompanying music video that gather a huge amount of views. This what you have to do to find out how much the record label he is signed to earned and how much the artist himself earned:
2,646,913,867 divide 1,000 x 2 = 5,293,827.734
(this sum shows how much the Universal music group the label he's was signed to earned from the YouTube views while on the other hand the artist PSY will get 10% of that cut.
This is all because the visual side of the music video is more appreciated more than the actual song as music has become devalued.
In this image it shows an ad (advertising google) that appeared when i started watching the video which like i said will cost $2 per 1,000 views.
Because Youtube is worldwide it allows music videos when uploaded to be seen all over the world giving the video a wide/broad audience gaining the music video and the artist more awareness and popularity. Therefore the more known and viral the video goes it makes more money for the record label and the artist gaining more money in there pockets.
- product placement:
Product Placement is designed to sell and promote the products of the individual companies in which is usually embedded into a music video. Product placement is basically seen everywhere not just in music videos but on TV, billboards, newspapers, magazines etc. Its known as an advertising technique used by companies to insure the promotion of their own products allowing more awareness of that product.
However there is also another type of Product Placement called:
- Paid Product Placement:
Paid product Placement is when your are given an incentive (money) for you to mention that companies product or brand into your music video, Tv show, film etc...
An example of Product Placement:
In this music video the product placement= is beats which has clearly been placed to advertise the beats pill xl
An example of Paid Product Placement:
Monetising Music Videos
Which the birth of the internet and video streaming services, monetising music videos has become even more easier to gain money from videos.
Youtube is one of the key platforms to promote music videos and monetise them. This is because Youtube is a global video streaming platform where things can and have easily go.
Product placement is often used to monetise music videos, this is where big company (such as beats) may pay the artist to have their product in the music video, for example beats headphones is a Miley Cyrus video. This is done because they know that the video will generally bring in big views and it is a good chance to subtly promote their product without being too full on and having to spend mass amounts of money on actual adverts.
It creates more awareness of the product meaning that is not only used in music videos but other media outlets/platforms as well such as news papers, billboards and TV adverts.
In general, monetisation is granting permission for an advertisement to be shown in a music video whether it's a independent or major video. Youtube plays a key factor in this because money can be generated through viewers. For example every 1000 views, equates to $2 if your video has advertisements.
Also annotations are used as a form of pop ups in youtube videos to advertise certain products or events. These are most commonly used to advertise products because they can easily be accessed and directly take you to the actual product.
This is why viral videos are often most successful because they generate views and often have annotations to link them to the artists product, so they have two different sources of income from the video.
An example of this would be Pharrell Happy as it went viral and had 886,126,725 views and also had product placement from beats in the video.
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