Pop -
Calvin Harris - This Is What You Came For
The majority of pop music videos have choreography and lip syncing, but this video has mainly lip syncing.
The editing pace is fast
Voyeurism
One of the artists, Rihanna is wearing make up , most female artists wear a lot of make up in their music videos
Party atmosphere with the crowds partying and dancing.
In the parties there would be alcohol again connoting a fun atmosphere.
The lyrics are usually on the good things on life this is shown through the mis-en-scene.
The tone of the song is upbeat and sometimes fast
RnB/Hip-Hop -
The Weeknd - The Hills
Voyeurism
In RnB videos, the artist's costumes always have low jeans, trainers, tracksuit, highly visible designer labels. A ‘ghetto’ ‘thug’ ‘street’ look.
Males always portray themselves as masculine and more dominant.
They are similar to pop music videos because they have lip syncing
Normally have dancers, choreography but this video doesnt
Indie
Florence + The Machine - You've Got The Love
Voyeurism
Bright and dark lightings
Most indie videos focus on mainly the artist or the band performing the music.
The editing techniques are usually used in relation to the speed of the music so if it was slow, it would have a pace and if it was fast it would have a fast pace
Indie artists are generally dressed quite casual, not like RnB and pop artists.
Rock/Heavy Metal -
Sucker for Pain - Lil Wayne, Wiz Khalifa, & Imagine Dragons
Most rock music videos and songs are fast, but this one is quite slow which means the editing is quite slow paced to match the tempo
There is lip syncing
The music video has scenes from the film Suicide Squad
Music video is dark, because of the genre
Is also high budget
Sunday, 25 September 2016
Tuesday, 20 September 2016
Self Produced
Tay Zonday
Tay Zonday was an unknown self produced artist that went viral because of this music video. Because of this music video, which is a performance interpretation because he is performing, singing to the mic and also playing the keyboard in another shot.
This music video is very low budget because as Tay Zonday is a self produced artist, he does not need a budget for this music video as the camera, equpiment, microphone, keyboard, etc are all his. He is not wearing any desiger clothes which means he is not being paid by a company to promote their clothes.
It can be shown or said that Tay Zonday is promoting Yahama because he films himself playing the keyboard for several seconds, but it does not mean Yahama paid him to show the keyboard.
Tay Zonday did not expect to appeal to a wide audience, as his music video went viral and attracted a wide range of people aged from 10-50 years
.
This music video has 110,175,005 views. However, Tay Zonday would keep 100% of earnings because he is self produced, which means he had a revenue of $220,350.01.
Image
Tay Zonday was an unknown self produced artist that went viral because of this music video. Because of this music video, which is a performance interpretation because he is performing, singing to the mic and also playing the keyboard in another shot.
Budget and production value
This music video is very low budget because as Tay Zonday is a self produced artist, he does not need a budget for this music video as the camera, equpiment, microphone, keyboard, etc are all his. He is not wearing any desiger clothes which means he is not being paid by a company to promote their clothes.
Synergy and Product Placement
It can be shown or said that Tay Zonday is promoting Yahama because he films himself playing the keyboard for several seconds, but it does not mean Yahama paid him to show the keyboard.
Audience they are appealing to (size and types)
Tay Zonday did not expect to appeal to a wide audience, as his music video went viral and attracted a wide range of people aged from 10-50 years
.
Strategy used to get attention or to promote
The strategy Tay Zonday may have used to promote this music video was by telling his friends, promoting it on Twitter or Facebook.
Monetisation of outlets
This music video has 110,175,005 views. However, Tay Zonday would keep 100% of earnings because he is self produced, which means he had a revenue of $220,350.01.
Indie
Section Boyz
Section Boyz uses different platforms to promote their videos such as Snapchat, Instagram, Twitter and Facebook, to let their fans know when a new video or song is out and or released.
Image
Section Boyz are a independent British rap group, the image of Section Boyz is what we buy into, because they are laid back but sometimes change their image. In this music video, 'Oi' the 6 members of Section Boyz, Sleeks, Swift, Inch, Littlez, Deepee and Knine they are portrayed as rappers, (which they are) in a empty car park which represents the lifestyle of British rappers as they tend to have their music videos filmed in urban areas, such as alley ways, car parks, houses, etc.
Budget and Production Value
This music video is a low budget production because it is in the $200K minus category because it is filmed in only one location, which is the empty parking lot. The expenses from this music video cover the camera and equipment hire, the editing suite time, props such as motorbikes, DJ turntable, microphones etc. Also costume expenses because Section Boyz are wearing and also promoting a brand called Trapstar which ranges from £60-£1000+. 
Synergy and Product Placement
The members of Section Boyz are seen wearing Trapstar throughout the music video which has two meanings. Firstly, they are in partnership with Trapstar and secondly either the company Trapstar paid Section Boyz to promote the clothing for advertisement purposes. 
Audience they are appealing to
The audience Section Boyz are appealing to are British teens and or adults aged from 13-25. Their music videos appeal to young males because of their lyrics and lifestyle.
Strategy used to get attention or promote
Section Boyz uses different platforms to promote their videos such as Snapchat, Instagram, Twitter and Facebook, to let their fans know when a new video or song is out and or released.
Monetisation of outlets
This music video has 1,615,930 views. Because they are an independent rap group, they do not have to share their earnings with a record label, which means they will get 100% revenue. Major
Rihanna
The image of Rihanna is what we buy into, because it emphasises the artist. In this music video Rihanna is portrayed as a debt collector, where she is shown as powerful and dominant. She kidnaps and murders the person that owes her money's wife. This music video is based on a true story because ion 2009, Rihanna had financial problems which might of caused her to make a music video about it a few years later.
She always has to change her image from time to time so that she is up to or ahead of the fashion because she is a trendsetter. In this music video Rihanna changes her outfits multiple times because of the mise en scene and also the different days.
Image
The image of Rihanna is what we buy into, because it emphasises the artist. In this music video Rihanna is portrayed as a debt collector, where she is shown as powerful and dominant. She kidnaps and murders the person that owes her money's wife. This music video is based on a true story because ion 2009, Rihanna had financial problems which might of caused her to make a music video about it a few years later.
She always has to change her image from time to time so that she is up to or ahead of the fashion because she is a trendsetter. In this music video Rihanna changes her outfits multiple times because of the mise en scene and also the different days. 
Budget and production value
This music video is a high budget production because firstly, it is in the $500K + category and because of the number of locations that are used, in the first scene of the music video it is in a expensive hotel/apartment, an abandoned warehouse/barn, a boat, petrol station, pool house and garden. A lot of props were used in this video, such as a wide variety of knives. Two of the knives are named after the song, "BBHMM", which is what she used to murder the accountant and his wife. Also, the costume and make up makes it high budget because Rihanna and her henchmen are
wearing designer clothes in the videos, such as Tom Ford, Margiela, Dior, Marc Jacobs, etc. They have a total of 11 different outfit changes in this video.
Synergy and Product Placement
Rihanna is seen wearing Adam Selman creations multiple times in this video. This may mean that she was paid by Adam Selman himself to promote his clothing line in this music video for selling purposes.
Audience they are appealing to (size and types)
Rihanna's music videos appeal to genreally young females, and somewhat males (teenagers) because she is a fashion icon and an idol to many.
Strategy used to get attention or to promote
The strategy Rihanna uses to get attention or promote her videos is by using different platforms such as Instagram and Twitter to let her followers know a new video is out.
Monetisation of outlets
This music video has 95,915,533 views. The production company, Roc Nation (Founded by Jay-Z), would get $191,831.06 and Rihanna would just get 10% of the earnings and the record label would get 90% because they funded the song.
Sunday, 18 September 2016
History of music videos & Monetisation
The History of music videos
Bessie Smith- St Louis Blues(1929)
Music videos began in the 1930s, but one of the earliest to date would be singer Bessie smith with st Louis Blues which featured in a two reel short film. A music video at this time was different to a modern day music video,due to the colour still being black and white. although there may be alot of differences the conventions we still similar to modern day for example this a live performance piece and there are different cuts which implies this is a multi-camera production.
The Beatles-Strawberry Fields Forever(1967)
This music video is based on John Lennon's childhood but the band have portrayed this happy image of a boy band which is still apparent to date and as you can see a change in technology due to the music video being in colour. This music video has a narrative so it automatically appeals to visual audience. Also there is use of hyper reality for example it shows the Beatles walk out in expensive costumes to add a sense of wealth and to want people to have this. This was one of the first msuic videos in colour.
1970s
Videos are started to be considered too salacious. this is because music video makes were under the impression that sex sells, this was favourable as these videos were not expensive to producer but could generate a lot of attention. This was the case for Prince - I Wanna Be Your Lover. This music video still follows conventions, with used of of lips synching , the artist performing the song with their band.
David Bowie-Life On Mars(1971)
This video is effective due to the fact that it is a basic lip sync but the shots and effective props can create conventions for example, his appearance is associated with his stage persona called "Ziggy Stardust" which was Bowie's way of showing Iconography towards his fans so they could act like him and dress like him.
The Buggles- Video Killed The Radio Star(1981)
This music video was the first ever music video to be played on MTV. The name of the song is self explanatory in the sense that music videos actually ruined the radio star, Artists werent being credited for the way their music sounded but for the way there music video looked. for example Radio was dying out and the only way to gain popularity was to create a music video and become a Movie star
for your music.
Micheal Jackson- Thriller(1983)
In 1983, Michael Jackson, Epic Records and Vestron Video, released the music video for thriller. The video itself, had a running time of 13 mins and was loosely based on the horror film "An American Werewolf in London". Micheal Jackson's Thriller video was unprecedented. This was because it was the first ever music video (By a mainstream artist) to create and use the concept of a short film.
The Police Every Breath You Take
What was important about the 1980s?
In the 1980’s, MTV was launched. MTV was the first music channel to broadcast many different artist’s music videos. The first ever music video which was played on MTV was The Buggles’: Video Killed the Radio Star. The 1980’s was also the era of where short films were introduced in music videos. Michael Jackson was the first artist to have a short film music video, Thriller, which was 13 minutes.
How is it recognisable as a music video?
This music video was released in 1983, which has a total of 299 million views. As the lyrics sound romantic, the song is somewhat disturbing. “Every breath you take I’ll be watching you”. This song is about a hooking stalker. It is always interpreted because of the way it sounds but people do not choose to listen to the lyrics properly. The main artist in the band, Sting wrote this song after divorcing his wife. He personally things the song is “a nasty little song”, “evil” and “about jealousy and surveillance and ownership”. P Diddy sampled this song and named it as I’ll Be Missing You. He wrote this song for the late The Notorious B.I.G Wallace, who was murdered in 1997.
In the music video for The Police, it is hyper-reality because the music lives within the ash tray. There are effects such as fade ins, and outs and it is in black and white. There is also lip-syncing, for the majority of the video because it is a live performance where you see the band playing instruments and one of the members, Sting singing the song.
Cultural change in the 1980s.
The 1980’s was the beginning of globalization, the AIDS epidemic killed 39 million people and the United Kingdom and United States moved closer to the laissez faire. However, this track hit US's Number One and was there consecutive for 8 weeks.
PSY- Gangnam Style(2012)
This Music video went viral and is now the most viewed video on YouTube, this video shows conventions of Hypereality by showing things such as Ferrari's and expensive clothing. I would say this video is quite controversial due to the fact that this is South Korea where you are enttiled to be yourself but in the North of Korea its a dictatorship which shows a wide range of contrast between them.
Product Placement:
Product Placement is another way of broadcasting and advertising/ presenting an artists music video via promotional mediums, these are mediums such as Television, billboards in the street, Youtube (As already mentioned) and also apps on tablets and phone ect.
It is also a way of advertising other products within a music video, for instance, using a brand of something, such as headphones, this advertises the brand and the product, the label may be paid by the companay of the product to use their product in the video.
Refers to the giving of permission to authorise advertisement to be present in your music videos in which you will be charged for. An example is Youtube, YouTube charges advitiser for the advertisement while they share the fees with you, this allows you to make more money in your pocket. however it has some bad points to it as if you add adverts to your video it's more likely to steal, distract and make your consumers sway away from your video causing you to lose consumers and money.
So if you decide to have adverts present in your music video your likely to make $2 per 1,000 views on YouTube.
examples:
Product Placement is designed to sell and promote the products of the individual companies in which is usually embedded into a music video. Product placement is basically seen everywhere not just in music videos but on TV, billboards, newspapers, magazines etc. Its known as an advertising technique used by companies to insure the promotion of their own products allowing more awareness of that product.
However there is also another type of Product Placement called:
Paid product Placement is when your are given an incentive (money) for you to mention that companies product or brand into your music video, Tv show, film etc...
An example of Product Placement:
In this music video the product placement= is beats which has clearly been placed to advertise the beats pill xl
An example of Paid Product Placement:
In the beginning you have the artist talking about her new sony phone and giving hints to how good it is or some interesting features it has to it.
Monetising Music Videos
Which the birth of the internet and video streaming services, monetising music videos has become even more easier to gain money from videos.
Youtube is one of the key platforms to promote music videos and monetise them. This is because Youtube is a global video streaming platform where things can and have easily go.
Product placement is often used to monetise music videos, this is where big company (such as beats) may pay the artist to have their product in the music video, for example beats headphones is a Miley Cyrus video. This is done because they know that the video will generally bring in big views and it is a good chance to subtly promote their product without being too full on and having to spend mass amounts of money on actual adverts.
It creates more awareness of the product meaning that is not only used in music videos but other media outlets/platforms as well such as news papers, billboards and TV adverts.
In general, monetisation is granting permission for an advertisement to be shown in a music video whether it's a independent or major video. Youtube plays a key factor in this because money can be generated through viewers. For example every 1000 views, equates to $2 if your video has advertisements.
Also annotations are used as a form of pop ups in youtube videos to advertise certain products or events. These are most commonly used to advertise products because they can easily be accessed and directly take you to the actual product.
This is why viral videos are often most successful because they generate views and often have annotations to link them to the artists product, so they have two different sources of income from the video.
An example of this would be Pharrell Happy as it went viral and had 886,126,725 views and also had product placement from beats in the video.
Bessie Smith- St Louis Blues(1929)
Music videos began in the 1930s, but one of the earliest to date would be singer Bessie smith with st Louis Blues which featured in a two reel short film. A music video at this time was different to a modern day music video,due to the colour still being black and white. although there may be alot of differences the conventions we still similar to modern day for example this a live performance piece and there are different cuts which implies this is a multi-camera production.
The Beatles-Strawberry Fields Forever(1967)
This music video is based on John Lennon's childhood but the band have portrayed this happy image of a boy band which is still apparent to date and as you can see a change in technology due to the music video being in colour. This music video has a narrative so it automatically appeals to visual audience. Also there is use of hyper reality for example it shows the Beatles walk out in expensive costumes to add a sense of wealth and to want people to have this. This was one of the first msuic videos in colour.
1970s
Videos are started to be considered too salacious. this is because music video makes were under the impression that sex sells, this was favourable as these videos were not expensive to producer but could generate a lot of attention. This was the case for Prince - I Wanna Be Your Lover. This music video still follows conventions, with used of of lips synching , the artist performing the song with their band.
David Bowie-Life On Mars(1971)
This video is effective due to the fact that it is a basic lip sync but the shots and effective props can create conventions for example, his appearance is associated with his stage persona called "Ziggy Stardust" which was Bowie's way of showing Iconography towards his fans so they could act like him and dress like him.
The Buggles- Video Killed The Radio Star(1981)
This music video was the first ever music video to be played on MTV. The name of the song is self explanatory in the sense that music videos actually ruined the radio star, Artists werent being credited for the way their music sounded but for the way there music video looked. for example Radio was dying out and the only way to gain popularity was to create a music video and become a Movie star
for your music.
Micheal Jackson- Thriller(1983)
In 1983, Michael Jackson, Epic Records and Vestron Video, released the music video for thriller. The video itself, had a running time of 13 mins and was loosely based on the horror film "An American Werewolf in London". Micheal Jackson's Thriller video was unprecedented. This was because it was the first ever music video (By a mainstream artist) to create and use the concept of a short film.
The Police Every Breath You Take
What was important about the 1980s?
In the 1980’s, MTV was launched. MTV was the first music channel to broadcast many different artist’s music videos. The first ever music video which was played on MTV was The Buggles’: Video Killed the Radio Star. The 1980’s was also the era of where short films were introduced in music videos. Michael Jackson was the first artist to have a short film music video, Thriller, which was 13 minutes.
How is it recognisable as a music video?
This music video was released in 1983, which has a total of 299 million views. As the lyrics sound romantic, the song is somewhat disturbing. “Every breath you take I’ll be watching you”. This song is about a hooking stalker. It is always interpreted because of the way it sounds but people do not choose to listen to the lyrics properly. The main artist in the band, Sting wrote this song after divorcing his wife. He personally things the song is “a nasty little song”, “evil” and “about jealousy and surveillance and ownership”. P Diddy sampled this song and named it as I’ll Be Missing You. He wrote this song for the late The Notorious B.I.G Wallace, who was murdered in 1997.
In the music video for The Police, it is hyper-reality because the music lives within the ash tray. There are effects such as fade ins, and outs and it is in black and white. There is also lip-syncing, for the majority of the video because it is a live performance where you see the band playing instruments and one of the members, Sting singing the song.
Cultural change in the 1980s.
The 1980’s was the beginning of globalization, the AIDS epidemic killed 39 million people and the United Kingdom and United States moved closer to the laissez faire. However, this track hit US's Number One and was there consecutive for 8 weeks.
PSY- Gangnam Style(2012)
This Music video went viral and is now the most viewed video on YouTube, this video shows conventions of Hypereality by showing things such as Ferrari's and expensive clothing. I would say this video is quite controversial due to the fact that this is South Korea where you are enttiled to be yourself but in the North of Korea its a dictatorship which shows a wide range of contrast between them.
How music videos are Monitised
Method A: Youtube
Method B: Product Placement
Youtube:
There are many ways to monitise a music video, using Youtube is one of them. Youtube is global and world wide, meaning that when a music video is put on there, then anyone can see it. By placing it on Youtube, it immediately makes the video global and when it gains further popularity, it will become viral.
As the video becomes viral, it makes more money, the more views that the video gets, the more money it gains in profit. If the song has an advert before it, this means that the song will make $2 for every thousand views it gets.
For example, when taking a successful viral music video, such as 'Happy' by Pharrell Williams.
This is the amount of views the video gained.
The artist will only receive 10% of the total earning and the remaining 90% will be for the label that funded the song.
This is also the case for Indie music videos. They are owned and funded by a label and therefore must pay them.
This is not the case for Self Producers, as they have made and funded for the video themselves, they will keep 100% of all earning and profits made.
As the video becomes viral, it makes more money, the more views that the video gets, the more money it gains in profit. If the song has an advert before it, this means that the song will make $2 for every thousand views it gets.
For example, when taking a successful viral music video, such as 'Happy' by Pharrell Williams.
The artist will only receive 10% of the total earning and the remaining 90% will be for the label that funded the song.
This is also the case for Indie music videos. They are owned and funded by a label and therefore must pay them.
This is not the case for Self Producers, as they have made and funded for the video themselves, they will keep 100% of all earning and profits made.
Product Placement:
Product Placement is another way of broadcasting and advertising/ presenting an artists music video via promotional mediums, these are mediums such as Television, billboards in the street, Youtube (As already mentioned) and also apps on tablets and phone ect.
It is also a way of advertising other products within a music video, for instance, using a brand of something, such as headphones, this advertises the brand and the product, the label may be paid by the companay of the product to use their product in the video.
- Monitisation:
Refers to the giving of permission to authorise advertisement to be present in your music videos in which you will be charged for. An example is Youtube, YouTube charges advitiser for the advertisement while they share the fees with you, this allows you to make more money in your pocket. however it has some bad points to it as if you add adverts to your video it's more likely to steal, distract and make your consumers sway away from your video causing you to lose consumers and money.
So if you decide to have adverts present in your music video your likely to make $2 per 1,000 views on YouTube.
examples:
This music video by PSY - Gangnam style went viral due to the song and accompanying music video that gather a huge amount of views. This what you have to do to find out how much the record label he is signed to earned and how much the artist himself earned:
2,646,913,867 divide 1,000 x 2 = 5,293,827.734
(this sum shows how much the Universal music group the label he's was signed to earned from the YouTube views while on the other hand the artist PSY will get 10% of that cut.
This is all because the visual side of the music video is more appreciated more than the actual song as music has become devalued.
In this image it shows an ad (advertising google) that appeared when i started watching the video which like i said will cost $2 per 1,000 views.
Because Youtube is worldwide it allows music videos when uploaded to be seen all over the world giving the video a wide/broad audience gaining the music video and the artist more awareness and popularity. Therefore the more known and viral the video goes it makes more money for the record label and the artist gaining more money in there pockets.
Because Youtube is worldwide it allows music videos when uploaded to be seen all over the world giving the video a wide/broad audience gaining the music video and the artist more awareness and popularity. Therefore the more known and viral the video goes it makes more money for the record label and the artist gaining more money in there pockets.
- product placement:
Product Placement is designed to sell and promote the products of the individual companies in which is usually embedded into a music video. Product placement is basically seen everywhere not just in music videos but on TV, billboards, newspapers, magazines etc. Its known as an advertising technique used by companies to insure the promotion of their own products allowing more awareness of that product.
However there is also another type of Product Placement called:
- Paid Product Placement:
Paid product Placement is when your are given an incentive (money) for you to mention that companies product or brand into your music video, Tv show, film etc...
An example of Product Placement:
In this music video the product placement= is beats which has clearly been placed to advertise the beats pill xl
An example of Paid Product Placement:
In the beginning you have the artist talking about her new sony phone and giving hints to how good it is or some interesting features it has to it.
Monetising Music Videos
Which the birth of the internet and video streaming services, monetising music videos has become even more easier to gain money from videos.
Youtube is one of the key platforms to promote music videos and monetise them. This is because Youtube is a global video streaming platform where things can and have easily go.
Product placement is often used to monetise music videos, this is where big company (such as beats) may pay the artist to have their product in the music video, for example beats headphones is a Miley Cyrus video. This is done because they know that the video will generally bring in big views and it is a good chance to subtly promote their product without being too full on and having to spend mass amounts of money on actual adverts.
It creates more awareness of the product meaning that is not only used in music videos but other media outlets/platforms as well such as news papers, billboards and TV adverts.
In general, monetisation is granting permission for an advertisement to be shown in a music video whether it's a independent or major video. Youtube plays a key factor in this because money can be generated through viewers. For example every 1000 views, equates to $2 if your video has advertisements.
Also annotations are used as a form of pop ups in youtube videos to advertise certain products or events. These are most commonly used to advertise products because they can easily be accessed and directly take you to the actual product.
This is why viral videos are often most successful because they generate views and often have annotations to link them to the artists product, so they have two different sources of income from the video.
An example of this would be Pharrell Happy as it went viral and had 886,126,725 views and also had product placement from beats in the video.
Tuesday, 13 September 2016
Prep Work 12.09.2016
Prep Work:
Research an exemplar case study of an Artists image by a major or indie artist
Bon Iver
http://archive.jsonline.com/entertainment/musicandnightlife/37848854.html
Bon Iver's Justin Vernon broke up with the band, and started to write songs from his father's cabin in Wisconsin. His image did not change for his viewers or fans as he kept it simple. He uploaded his songs onto MySpace and printed over 500 CD copies for family, friends, etc. Vernon says that the internet played a significant role in his fame and finding a record label because he had an online fanbase where he uploaded songs. He had a 'modest beginning' as he started his solo career broken and emotional.
Research an exemplar case study of an Artists image by a major or indie artist
Rihanna-
https://leyregranda.wordpress.com/2015/02/05/case-study-rihanna-as-a-brand/
Rihanna is a fashion icon and an idol to many. Due to her good looks and great fashion sense she gains a wide range of attention from fans and other celebrities. Apart from earning money from tours, albums, etc. she has a partnership with Puma, and River Island, where clothes she designed are sold from there. She always has to change her image from time to time so that she is up to or ahead of the fashion because she is a trendsetter. However, some celebrities create a fake representation of who we want to identify them by. In this case, Rihanna decided to use her middle name as her stage name. She does not hide the fact that her real name is Robyn Rihanna Fenty because she designed Puma slippers called 'Fenty', which is her last name. The image of Rihanna is what we buy into, because it emphasises the artist.
Rihanna is a fashion icon and an idol to many. Due to her good looks and great fashion sense she gains a wide range of attention from fans and other celebrities. Apart from earning money from tours, albums, etc. she has a partnership with Puma, and River Island, where clothes she designed are sold from there. She always has to change her image from time to time so that she is up to or ahead of the fashion because she is a trendsetter. However, some celebrities create a fake representation of who we want to identify them by. In this case, Rihanna decided to use her middle name as her stage name. She does not hide the fact that her real name is Robyn Rihanna Fenty because she designed Puma slippers called 'Fenty', which is her last name. The image of Rihanna is what we buy into, because it emphasises the artist.
Bon Iver
http://archive.jsonline.com/entertainment/musicandnightlife/37848854.html
Bon Iver's Justin Vernon broke up with the band, and started to write songs from his father's cabin in Wisconsin. His image did not change for his viewers or fans as he kept it simple. He uploaded his songs onto MySpace and printed over 500 CD copies for family, friends, etc. Vernon says that the internet played a significant role in his fame and finding a record label because he had an online fanbase where he uploaded songs. He had a 'modest beginning' as he started his solo career broken and emotional.
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