Tuesday, 23 May 2017
Tuesday, 2 May 2017
2C
Opportunities for self development
Whilst working to a brief, all members of the group are capable to learn new skills. For self development, one skill can be communication because in order to get everything completed in time, my group and I have to communicate. Another skill could be development because when it comes to actually generating ideas and producing the product, we have to go in to the development stage to get our final product.
New Skills
A wide number of new skills can be gained such as working with a client, animation, stop motion and communication, the reason for this is because of when we had to negotiate and also pitch to the client, communication is key in order to get our ideas across.
Multi Skilling
With multi skilling, there are a number of abilities that must be utilized, for example when talking or arranging the brief with the client a certain number of skills are required, such as negotiation and communication and most importantly a clear vision of the idea so that we are able to tell the client our initial vision.
Contributions to the product brief
With contributions to the product brief, I have the role as a producer, where I am in charge of recces, risk assessment, kit booking, and also overseeing the production. Contribution is very essential because every member of the group has to contribute their assigned sections or pieces of work.
Whilst working to a brief, all members of the group are capable to learn new skills. For self development, one skill can be communication because in order to get everything completed in time, my group and I have to communicate. Another skill could be development because when it comes to actually generating ideas and producing the product, we have to go in to the development stage to get our final product.
New Skills
A wide number of new skills can be gained such as working with a client, animation, stop motion and communication, the reason for this is because of when we had to negotiate and also pitch to the client, communication is key in order to get our ideas across.
Multi Skilling
With multi skilling, there are a number of abilities that must be utilized, for example when talking or arranging the brief with the client a certain number of skills are required, such as negotiation and communication and most importantly a clear vision of the idea so that we are able to tell the client our initial vision.
Contributions to the product brief
With contributions to the product brief, I have the role as a producer, where I am in charge of recces, risk assessment, kit booking, and also overseeing the production. Contribution is very essential because every member of the group has to contribute their assigned sections or pieces of work.
Tuesday, 25 April 2017
Diary
Diary Entry for W/C 10th April 2017.
Meeting Deadlines (weekly diary of progress to schedule)
During this week, my group and I pitched our ideas and then picked the best one (mine). We completed the majority of the pre production paperwork, and had it ready for the first day back from Easter. However, during that week, we decided to go with Ugo's idea because it was more creative and do-able. The deadline for this week was for us to pick a final idea so that we are able to go into more depth about the ideas.
Quality Management (meeting to discuss the production quality and fitness for purpose of each of the dents - what will be discussed/renegotiated with client before production starts)
We had a small meeting with sir and he said that our idea was poor, so we had to change the idea around a bit and find a theme and also brand identity.
Team working (contributions and management of the production)
During this week, I feel that as a group, we could work better on communication, because for example if someone was to send a message in the group chat, the rest of the group wouldn't reply until hours later.
Diary Entry for 19th and 25th April 2017 (group).
My section of the diary entry could not be heard due to volume reasons. What I said was, "We came up with a number of ideas, the first one being;
Sporty based.
3 dancers (CTK) at an interesting location.
Science (test tubes, like jackleyn high).
Chaplaincy.
Media and photography (green room, lights and costume), behind the scenes from previous shoot.
Creating play doh or clay figures. Girl leaves the room and the figures come to life and the girl's hand smashes the figure, CTK logo appears."
Tuesday 25th April 2017.
Meeting Deadlines (weekly diary of progress to schedule)
For meeting deadlines, we were able to complete the production plan before pitching to the client. However, there were a number of things missing, such as the storyboard, hand drawn designs, risk assessment and recces.
Quality Management (meeting to discuss the production quality and fitness for purpose of each of the idents - what will be discussed/renegotiated with client before production starts)
After the meeting with the client, we were told that we had to improve the production plan, and also the idea because our client wasn't too clear about the idea, so we had a group meeting to ensure that the ideas were clear. Another problem was that we didn't have a storyboard included in the production plan, so that needed to be done for the following lesson.
Team working (contributions and management of the production)
I contributed to the production was the budget. We worked as a team to make sure the production plan was completed, however, I forgot to add the subtotals to the budget, and also images or screenshots of what we needed to buy. There were a number of issues with the production Plan, such as there was no treatment, screenshots of the skills were blurry, there were no responsibilities on the GANT chart, the production plan wasn't in a table, no timescale of how we will organise the shoot, and designs were poor as they weren't drawn and they were just images.
As a group we pitched our final idea to our client, Mr David Pearson, where we discussed our initial idea, theme, budget, potential problems and solutions and more. We had 5 minutes to present the pitch. In my opinion I feel that we could have done much better on the pitch due to the fact that we didn't have enough time to go into depth from each of our sections. Ugo spoke about the idea, and design, Jordan spoke about the stages of pre production, and also skills of each group member.
I spoke about the budget, Ese spoke about problems and Kenny spoke about solutions.
Wednesday 3rd May 2017.
Meeting Deadlines (weekly diary of progress to schedule)
In this week, we had to fully complete our production plan. We all had to pull our socks up because this was the deadline week, and if we did not submit the work on time, we would of achieved an NYA. As a result to this, we were successfully able to complete the work.
Quality Management (meeting to discuss the production quality and fitness for purpose of each of the dents - what will be discussed/renegotiated with client before production starts)
We ensured that all written work was completed before we shoot on Monday next week.
Team working (contributions and management of the production)
During this week I contributed the recce, risk assessment, kit booking. I also had to improve the budget to make it more detailed with images. I recce'd and done a risk assessment for the photography room, science lab, studio and sports hall.
Wednesday 10th May 2017
Meeting Deadlines (Weekly diary of progress to schedule)
Meeting Deadlines (weekly diary of progress to schedule)
During this week, my group and I pitched our ideas and then picked the best one (mine). We completed the majority of the pre production paperwork, and had it ready for the first day back from Easter. However, during that week, we decided to go with Ugo's idea because it was more creative and do-able. The deadline for this week was for us to pick a final idea so that we are able to go into more depth about the ideas.
Quality Management (meeting to discuss the production quality and fitness for purpose of each of the dents - what will be discussed/renegotiated with client before production starts)
We had a small meeting with sir and he said that our idea was poor, so we had to change the idea around a bit and find a theme and also brand identity.
Team working (contributions and management of the production)
During this week, I feel that as a group, we could work better on communication, because for example if someone was to send a message in the group chat, the rest of the group wouldn't reply until hours later.
Diary Entry for 19th and 25th April 2017 (group).
My section of the diary entry could not be heard due to volume reasons. What I said was, "We came up with a number of ideas, the first one being;
Sporty based.
3 dancers (CTK) at an interesting location.
Science (test tubes, like jackleyn high).
Chaplaincy.
Media and photography (green room, lights and costume), behind the scenes from previous shoot.
Creating play doh or clay figures. Girl leaves the room and the figures come to life and the girl's hand smashes the figure, CTK logo appears."
Tuesday 25th April 2017.
Meeting Deadlines (weekly diary of progress to schedule)
For meeting deadlines, we were able to complete the production plan before pitching to the client. However, there were a number of things missing, such as the storyboard, hand drawn designs, risk assessment and recces.
Quality Management (meeting to discuss the production quality and fitness for purpose of each of the idents - what will be discussed/renegotiated with client before production starts)
After the meeting with the client, we were told that we had to improve the production plan, and also the idea because our client wasn't too clear about the idea, so we had a group meeting to ensure that the ideas were clear. Another problem was that we didn't have a storyboard included in the production plan, so that needed to be done for the following lesson.
Team working (contributions and management of the production)
I contributed to the production was the budget. We worked as a team to make sure the production plan was completed, however, I forgot to add the subtotals to the budget, and also images or screenshots of what we needed to buy. There were a number of issues with the production Plan, such as there was no treatment, screenshots of the skills were blurry, there were no responsibilities on the GANT chart, the production plan wasn't in a table, no timescale of how we will organise the shoot, and designs were poor as they weren't drawn and they were just images.
As a group we pitched our final idea to our client, Mr David Pearson, where we discussed our initial idea, theme, budget, potential problems and solutions and more. We had 5 minutes to present the pitch. In my opinion I feel that we could have done much better on the pitch due to the fact that we didn't have enough time to go into depth from each of our sections. Ugo spoke about the idea, and design, Jordan spoke about the stages of pre production, and also skills of each group member.
I spoke about the budget, Ese spoke about problems and Kenny spoke about solutions.
Wednesday 3rd May 2017.
Meeting Deadlines (weekly diary of progress to schedule)
In this week, we had to fully complete our production plan. We all had to pull our socks up because this was the deadline week, and if we did not submit the work on time, we would of achieved an NYA. As a result to this, we were successfully able to complete the work.
Quality Management (meeting to discuss the production quality and fitness for purpose of each of the dents - what will be discussed/renegotiated with client before production starts)
We ensured that all written work was completed before we shoot on Monday next week.
Team working (contributions and management of the production)
During this week I contributed the recce, risk assessment, kit booking. I also had to improve the budget to make it more detailed with images. I recce'd and done a risk assessment for the photography room, science lab, studio and sports hall.
Wednesday 10th May 2017
Meeting Deadlines (Weekly diary of progress to schedule)
Saturday, 15 April 2017
Treatment
For this suite of ident, it will be seasonal, so for everyone season it would show the talents of the students of the college. So for each ident it will show different people doing a specific talent and the talent changes throughout the suite of idents. It sort of links with BBC One's 'Oneness/Togetherness' as the idents will show an accurate reflection of what the college is about and how everyone will see it. Everyone as in the wider stakeholders, parents, diocese, partners etc.
The first ident will show the dance enrichment, where they will be showcasing their talents most likely infront of an audience. This will not be stop motion, as it will be live footage.
The second ident will be art students working on projects which will form into one collage of masterpieces, which will be stop motion.
The third ident will be of media students behind the scenes shooting a short film or music video, as the camera zooms in to the camera that the students are using to shoot and the ctk logo will appear.
The fourth ident will be of the textiles students perfecting outfits on their models, and will show them walking on a runway.
The fifth ident will be of science students doing an experiment (foam fire experiment), and as the camera zooms into the fire, the smoke will disperse and create the ctk logo.
Degree of discretion in interpreting brief
Degree of discretion in interpreting brief;
Degree of discretion in interpreting the brief has to be taken into consideration because it allows us to negotiate with the client. If there is too much discretion, we will go out of our creative boundary, because discretion means that one has the freedom of what should be done. Also, you may not understand the brief.
When it comes to the degree of discretion in interpreting the brief, we had to make a few negotiations with the client in order to try and make sure we can provide the best ident we can give to the client.
Firstly, we negotiated with the client the duration of the ident. As it says on the brief, the idents should last 30 seconds each. Our group discussed at a earlier time that the duration would be too long if we were to do stop motion for the idents, as this would cause complications because it would be very time consuming. During the meeting with the client, we proposed that the duration should be cut down to at least 20 seconds, and the client, Mr Pearson agreed.
Secondly, we negotiated the colour scheme for the suite of idents. The client addressed that it would be beneficial to keep the brand identity the same, which is purple and white but we are free to use any other colours. However, we have chosen to keep the colour scheme, purple and white because it represents the college's colour scheme.
Another point we negotiated was the target audience, on the brief it says that the target audience is 15-19 year olds, but it was insisted that it must be targeted to parents, wider stakeholders, partners, diocese, etc. so it must be acceptable to them because it may/will be the parents picking which college they want their child to go to.
Fourthly, we negotiated if the proposed concept of the idents can be changed from seasonal because it is quite difficult to get a number of ideas from them. The client agreed and said it is ok but it must have an accurate reflection of what the college is about and how everyone else will see it,and must also have a representation because of the students they are trying to attract. (diverse representation of students).
Degree of discretion in interpreting the brief has to be taken into consideration because it allows us to negotiate with the client. If there is too much discretion, we will go out of our creative boundary, because discretion means that one has the freedom of what should be done. Also, you may not understand the brief.
When it comes to the degree of discretion in interpreting the brief, we had to make a few negotiations with the client in order to try and make sure we can provide the best ident we can give to the client.
Firstly, we negotiated with the client the duration of the ident. As it says on the brief, the idents should last 30 seconds each. Our group discussed at a earlier time that the duration would be too long if we were to do stop motion for the idents, as this would cause complications because it would be very time consuming. During the meeting with the client, we proposed that the duration should be cut down to at least 20 seconds, and the client, Mr Pearson agreed.
Secondly, we negotiated the colour scheme for the suite of idents. The client addressed that it would be beneficial to keep the brand identity the same, which is purple and white but we are free to use any other colours. However, we have chosen to keep the colour scheme, purple and white because it represents the college's colour scheme.
Another point we negotiated was the target audience, on the brief it says that the target audience is 15-19 year olds, but it was insisted that it must be targeted to parents, wider stakeholders, partners, diocese, etc. so it must be acceptable to them because it may/will be the parents picking which college they want their child to go to.
Fourthly, we negotiated if the proposed concept of the idents can be changed from seasonal because it is quite difficult to get a number of ideas from them. The client agreed and said it is ok but it must have an accurate reflection of what the college is about and how everyone else will see it,and must also have a representation because of the students they are trying to attract. (diverse representation of students).
Production Schedule
Production
Schedule
Director –
Ugo
Producer –
Eunice
Editor – Ese
DOP – Jordan
Animator/Asst.
Director - Kenny
|
Days of Production
|
Responsibility
|
What is it that should be done
|
|
1
|
Director
|
The director must inform the team and explain to them what the idea
is what they must do, and make sure they all know their roles so they are
able to start shooting.
|
|
2
|
Animator
|
Storyboard and sketch out the idea for the ident
|
|
3
|
Director/Producer
|
Scout for locations and complete recce and risk assessment. And also
filming permit/permission to shoot.
|
|
4
|
DOP
|
Book camera equipment out from Mr French.
|
|
5
|
Whole team
|
Film
|
|
6
|
Whole team
|
Film
|
|
7
|
Whole team
|
Film
|
|
8
|
Editor
|
Edit the suite of idents up to professional standard
|
|
9
|
Whole team
|
Work must be submitted to client
|
Budget Breakdown
|
Expenses
|
Cost
|
|
Location Hire:
Christ The King: St Mary’s Sixth Form
|
£0
|
|
Equipment Hire:
DLSR Camera
Tripod
|
£0
£0
|
|
Talent:
Dance Enrichment Group
Science Students
Textiles students and potential models
Media Students
|
£10
£0
£10
£0
|
|
Crew and or Post Production:
Camera Operator
Editor
Edit Suite Hire
|
£0
£0
£0
|
|
Other
Food
Transport
|
£10
£0
|
|
Props/Costume
Science Lab Jackets x4
|
£2.94 x4 = £11.76
Sub total - £11.76
|
|
|
Total: £47.56
|
Wednesday, 29 March 2017
Tuesday, 28 March 2017
Task 1c
Contractual:
Advantage
Advantage
The client will have full control of the brief.
Disadvantage
Once the contract of the brief is signed, no changes can be made towards the brief.
Once the contract of the brief is signed, no changes can be made towards the brief.
Negotiated:
Advantage
Allows the production company and the client come to a fair decision, or agreement, and is open to different opinions or options.
Allows the production company and the client come to a fair decision, or agreement, and is open to different opinions or options.
Disadvantage
The client and the production may come to a disagreement which may cause the client to opt out and use another company to fulfil their needs.
The client and the production may come to a disagreement which may cause the client to opt out and use another company to fulfil their needs.
Formal:
Advantage
The brief is very detailed which includes all the information that is needed.
The brief is very detailed which includes all the information that is needed.
Disadvantage
A formal brief takes a long time to write, and most of the information may not be beneficial or needed.
A formal brief takes a long time to write, and most of the information may not be beneficial or needed.
Informal:
Advantage
Any changes can be made whenever, as it is a verbal settlement.
Any changes can be made whenever, as it is a verbal settlement.
Disadvantage
Things may not go to plan, as it can get or be disorganised, no back up plan.
Things may not go to plan, as it can get or be disorganised, no back up plan.
Commission Brief:
Advantage
The production company can be paid for the product, once it is completed and distributed onto a platform, e.g YouTube.
The production company can be paid for the product, once it is completed and distributed onto a platform, e.g YouTube.
Disadvantage
The production company may not receive any of the profit if the client chooses not to pay them.
The production company may not receive any of the profit if the client chooses not to pay them.
Tender Brief:
Advantage
Advantage
The client gets a number of briefs to choose from.
Disadvantage
Disadvantage
The client may not choose the brief, which will cause the production company to look elsewhere, due to competition.
Co-Operative Brief:
Advantage
The members of the production teams can improve more on their skills whilst creating the product.
Disadvantage
The members of the production teams can improve more on their skills whilst creating the product.
Disadvantage
This brief can cause disagreements or arguments to occur
Competition Brief:
Advantage
Advantage
The client chooses the best person to carry out the brief, and win a cash prize.
Disadvantage
Disadvantage
People may put in lower offers which means that the person chosen isn't best suited.
Task 1b
100 Word Explanation
Contractual Brief
A contractual brief is a signed agreement between the client and the production team. If any of the agreements on the brief is broken or breached, the client can seek legal action, which can sue the company and give them a bad name. This brief is used when the client has specific requirements which must be followed.
Negotiated Brief
A negotiated brief is where two production companies, for example the client and the production company, they have different ideas, and a compromise has to be found to make both teams happy. This brief is used when there is a segment in the brief where both companies do not agree on.
A negotiated brief is where two production companies, for example the client and the production company, they have different ideas, and a compromise has to be found to make both teams happy. This brief is used when there is a segment in the brief where both companies do not agree on.
Formal Brief
A formal brief is used when confirmation or information is documented. This brief is used when a brief has certain information needs to be formally read.
Informal Brief
A informal brief is a verbal settlement, which has to be done together with the client and production team. This means that when the brief is set, it will have to be discussed over the phone or face to face so that everything can be discussed about the desired project. This brief does not need a contract but has to appeal to the client, so that it can create less complications.
Commission Brief
A commission brief is where a major company hires an independent company to make a product for them, an example of this is an advert.
Tender Brief
A tender brief is where production companies put a brief together which elements, for example a proposal and budget for a possible client. This will allow the client to look at all of the tender brief and choose the best one that suits them. This brief is used when a company wants a client to produce something for them.
Co-operative Brief
A co-operative brief is where two or more production companies are hired by a client to work towards the brief made by them. This is used so that both production companies can work together to complete the desired product.
Competition Brief
A competition brief is where two or more production companies would either compete to have the brief, which would require competition to take place. This is used when a client needs to find a production company that best fits the brief's specification.
A competition brief is where two or more production companies would either compete to have the brief, which would require competition to take place. This is used when a client needs to find a production company that best fits the brief's specification.
Wednesday, 22 March 2017
Saturday, 18 March 2017
Tuesday, 14 March 2017
Tuesday, 7 March 2017
i. Typography (e.g. having to use a particular font for image or clarity)
ii. Size (considering the consumption on portable devices)
iii. Colour (e.g. specific colours for a specific channel, programme, department or to ensure visibility)
iv. Aspect-ratio (the dimensions required to fit the screen)
v. Resolution
Typography
The font on idents must appeal to all viewers, however, this is a limitation because the person who is making the ident can only go to a certain extent as to how large or small the font can be for the ident. Another reason is also the font for the ident, this can also be a major limitation because some creators may wish to use fonts which cannot be read by everyone. In the example below of Comedy Central, the font of this ident is a basic size, however, everyone may not be able to read it, as it does not appeal to everyone.
Size
The size for idents is critical, however it varies. One example is the channel having the ident and also trying to squeeze in the scheduling. This can be a limitation because size is the most important thing when it comes to idents, as it has to be visible and clear for the audience to see. They don't want it to be too big as it might pixlate or it might not fill up the whole screen and some information in the ident might be lost and again they don't want it to be too small as most people in the audience won't be able to see it. Another example is the logo being too big on screen for the ident, as positioning of the logo is important.
Colour
Colours are a major limitation when it comes to idents because saturated colours tend to bleed in the idents. Safe colours are the broadcast colours which are under 235 (such as red, green and blue.). This is a limitation because it doesn't allow the creator to use colours they wish. Bright colours can create an electrical disturbance. The example below explains and also shows how colours can become saturated and bleed into the idents. Another example is MTV, they use bright colours to appeal to their target audience, which is 12-34 year olds.
Colour can also become a limitation when used by other channels because certain colours may already be used by existing broadcasting channels, so this means that channels have to be branded by specific colours used, such as their logo colour will be based around the colours of the ident. The colour pink, can be a limitation when making idents because male viewers may react negatively because of the fact that pink is a feminine colour, and the channel may be for women. This relates to
M you must explain how it relates to communicating visual ideas to a non visual audience and appealing to them also.
Aspect-Ratio
Aspect Ratio is a limitation when it comes to idents because if you don't get the right aspect ratio, it will ruin the footage with black boarders as it will cause stretching and make the ident look bad. Another reason is that the aspect ratio must be precise so that the creators can know how much content they can fit into the ident.
4:3 - old, but common, used on standard television screens such as a box tv.
16:9 - standard, more natural ratio which is used on YouTube, phones and LED TV's
21:9 - used in films, high quality cameras and super high screens.
When an ident is created, the ratio is chosen, if the ratio for the display is wrong, then the the ident will get cut off. So in order to prevent this, the ratio for the ident must be designed to fit the suitability of the most common ratio of where it will be most popularly used.
Resolution
The resolution of idents is also a limitation because if the resolution is poor, for example: 144p, it will become pixelated.
720p is HD.
1080p is the HD standard for resolution in videos.
The quality of the ident must look correct on all resolutions, as they cannot look poor on a low resolution and stretched on a high resolution. A limitation of this is that if the resolution is low, it will be difficult for viewers to see what is going on, so it is a necessity to have a high definition standard in their videos.
ii. Size (considering the consumption on portable devices)
iii. Colour (e.g. specific colours for a specific channel, programme, department or to ensure visibility)
iv. Aspect-ratio (the dimensions required to fit the screen)
v. Resolution
Typography
The font on idents must appeal to all viewers, however, this is a limitation because the person who is making the ident can only go to a certain extent as to how large or small the font can be for the ident. Another reason is also the font for the ident, this can also be a major limitation because some creators may wish to use fonts which cannot be read by everyone. In the example below of Comedy Central, the font of this ident is a basic size, however, everyone may not be able to read it, as it does not appeal to everyone.
Size
The size for idents is critical, however it varies. One example is the channel having the ident and also trying to squeeze in the scheduling. This can be a limitation because size is the most important thing when it comes to idents, as it has to be visible and clear for the audience to see. They don't want it to be too big as it might pixlate or it might not fill up the whole screen and some information in the ident might be lost and again they don't want it to be too small as most people in the audience won't be able to see it. Another example is the logo being too big on screen for the ident, as positioning of the logo is important.
Colour
Colours are a major limitation when it comes to idents because saturated colours tend to bleed in the idents. Safe colours are the broadcast colours which are under 235 (such as red, green and blue.). This is a limitation because it doesn't allow the creator to use colours they wish. Bright colours can create an electrical disturbance. The example below explains and also shows how colours can become saturated and bleed into the idents. Another example is MTV, they use bright colours to appeal to their target audience, which is 12-34 year olds.
Colour can also become a limitation when used by other channels because certain colours may already be used by existing broadcasting channels, so this means that channels have to be branded by specific colours used, such as their logo colour will be based around the colours of the ident. The colour pink, can be a limitation when making idents because male viewers may react negatively because of the fact that pink is a feminine colour, and the channel may be for women. This relates to
M you must explain how it relates to communicating visual ideas to a non visual audience and appealing to them also.
Aspect-Ratio
Aspect Ratio is a limitation when it comes to idents because if you don't get the right aspect ratio, it will ruin the footage with black boarders as it will cause stretching and make the ident look bad. Another reason is that the aspect ratio must be precise so that the creators can know how much content they can fit into the ident.
4:3 - old, but common, used on standard television screens such as a box tv.
16:9 - standard, more natural ratio which is used on YouTube, phones and LED TV's
21:9 - used in films, high quality cameras and super high screens.
When an ident is created, the ratio is chosen, if the ratio for the display is wrong, then the the ident will get cut off. So in order to prevent this, the ratio for the ident must be designed to fit the suitability of the most common ratio of where it will be most popularly used.
Resolution
The resolution of idents is also a limitation because if the resolution is poor, for example: 144p, it will become pixelated.
720p is HD.
1080p is the HD standard for resolution in videos.
The quality of the ident must look correct on all resolutions, as they cannot look poor on a low resolution and stretched on a high resolution. A limitation of this is that if the resolution is low, it will be difficult for viewers to see what is going on, so it is a necessity to have a high definition standard in their videos.
Below is the resolutions of the quality of the 20th Century Fox ident , from 144p to 1080p.
Friday, 10 February 2017
Task 3C
Mind map out in groups of 4 – look for similarities and differences. Write a conclusion comparing and assess - ‘How to Design a Suite of Idents” explaining the key requirements for designing a successful/effective Ident as a Youtube Instructional Video. Each student takes 1 aspect.
In conclusion, there are a number of similarities for this category; are the idents information-led or entertainment -led the suites of idents for BBC Three, BBC One, Sumo TV, ITV and Film 4 are all entertainment led. This is because idents are in place or used for entertainment purposes, as by using idents they are advertising the channel and is an experience for the viewers. Entertainment-led idents are an advantage because they keep viewers engaged and presents the channel in a positive way. Another advantage is that if idents are entertainment-led, they should look like mini movies so that the audience are able to know about the content of the channel in its own right, so the channel can create separate content the audience can enjoy. Lastly, the quality expected on idents is increasing greatly, so by having an entertainment led ident, it gives the audience a visual remider of the channel. These are key requirements as to how to make a successful ident. If they do not appeal to the audience, then the ident will become unsuccessful, because it is all about the image.
Wednesday, 8 February 2017
Mood board for 3C
For this mood board task, my contribution is RED
Jordan - Green
Ese - Orange
Kenny - Blue
Ugo - Black
1.(Jordan)
When it comes to comparing all themes, three of them are based around the theme of Christmas. during all the Christmas idents there conventions of Christmas placed within each ident for example things such as snow, trees, presents and the iconic figure "Santa". when it comes to the ITV suite of idents the theme was "Santa". when it comes to the BBC Three ident has the theme of Christmas in general. When it comes to the Sumo TV ident there is a theme of Christmas that has a comedic approach.The two other idents are based around campaigns the first example has a campaign with the BBC based around the idea of diversity and unity within a generation of England.Regarding the theme on the last video is based around the idea of film genre in order for us to establish this they used a celluloid film effect. however when i compare to the Idents I made with the them of "a House is a Home" so this is completly different to a seasonal ident. my suite that i made is recognizable because it shows conventions and conveys tones as to what it is to be like at home for example cosy and warm.
2. (Jordan)
The theme can appeal to the viewers because the theme is Christmas and create can interest a vast amount of people for example this could attract young family with kids because the theme creates conventions of being exciting and happy also when comparing all the other suites of idents they can be similar because the theme of Christmas is apparent throughout and it also conveys tones of love and togetherness that can appeal to the audience. most of the idents I'm comparing tend to be heart warming which can be directed towards families however the film 4 ident is quite critical as it shows the genre of film which can generate fear and suspense for the audience
3. (Ugo)
One similarity i found when comparing how the suite of idents convey the brands identity is that they all have chosen a theme that ties in well with their brand identity . For example the BBC always keep a diverse set of people to star in their idents,this can be translated as unity. In addition the christmas ident conveys the same identity as the christmas time is all about being together with people, this can also be seen as unity. However film 4 have the brand identity have a brand identity of showing a variety of films that they show.This is a different because their idents are almost more focused on making the genre of films that the tv channel show . where as the other channels such as sumo tv seem to show some sort of personality, for example silly or crude
4. (Mine)
In conclusion, there are a number of similarities for this category; are the idents information-led or entertainment -led the suites of idents for BBC Three, BBC One, Sumo TV, ITV and Film 4 are all entertainment led. This is because idents are in place or used for entertainment purposes, as by using idents they are advertising the channel and is an experience for the viewers. Entertainment-led idents are an advantage because they keep viewers engaged and presents the channel in a positive way. Another advantage is that if idents are entertainment-led, they should look like mini movies so that the audience are able to know about the content of the channel in its own right, so the channel can create separate content the audience can enjoy. Lastly, the quality expected on idents is increasing greatly, so by having an entertainment led ident, it gives the audience a visual reminder of the channel. These are key requirements as to how to make a successful ident. If they do not appeal to the audience, then the ident will become unsuccessful, because it is all about the image
5. (Ese)
When designing a suite of idents, it is important to consider the time of the day in which the idents will be shown. A successful suite of idents will be able to tell the viewers the type of programmes that will be shown at a particular time. It also gives the viewer a better understanding of the programme schedule that makes up the day. Film 4 is an example of a channel that has a suite of idents that are intended to be used at a particular time of day. The ident below is intended to be used to segment content that starts in the night (8:00pm -12:00). It is also used to indicate that 18+ films are about to be shown and that the audience is entering watershed hours. The fact that the ident is shot during the night suggests this.
Similarly, BBC one's suite of idents are also designed to be used at a particular time of day. All the idents within the suite include people doing daytime activities, such as swimming and excising. This suggests that specific idents within the suite, are intended to be used in the morning.
6. (Ese)
Television channels often create a suite of idents for a particular time of year. Most of these suites of idents share a similarity, in terms of being used for a particular time of year. The BBC three, Sumo tv and ITV suite of idents are all intended to be used during Christmas time. There are various Christmas iconography and visual themes included in the idents that suggest this. For example, one of the ITV idents includes a man putting up Christmas lights. Sumo tv also has an ident that includes a fairy decorating a Christmas tree. These particular suites of idents are created and designed to tell the viewers that the Christmas schedule has begun. Viewers should expect to see Christmas shows.
7. (Ugo)
One similarity i found when comparing how the suite of idents convey the brands identity is that they all have chosen a theme that ties in well with their brand identity . For example the BBC always keep a diverse set of people to star in their idents,this can be translated as unity. In addition the Christmas ident conveys the same identity as the Christmas time is all about being together with people, this can also be seen as unity.
However film 4 have the brand identity have a brand identity of showing a variety of films that they show.This is a different because their idents are almost more focused on making the genre of films that the tv channel show . where as the other channels such as sumo tv seem to show some sort of personality, for example silly or crude.
8. (Kenny)
Through, looking at my and my groups examples I'am able to conclude that the effectiveness of a suit of idents design is very important as it allows audiences to be able to gather a sense of understanding about the product being broadcasted at hand. The suites of idents for Sumo.Tv, BBC Three, BBC One, ITV and Film all have a purpose to why their design of there suite of idents is deemed effective. This is because the design is about the concept of understanding each individual suite of idents target audience in order to create a suitable design that will appeal and engage the attention of the audiences your broadcasting to. Furthermore, I noticed that what they all have in common is that all the channels designs are made to suit an audience for example sumo.tv reflects that of an relaxed, funny, silly but humorous which captures their target audience, while like on the other hand, the BBC will reflect themselves through 'Unity' in which has been continuous through out the suite. So the design of ones suite of idents has to engage and appeal to their set target audience as thats who they are trying to appeal to by satisfying there needs and wants. Lastly, the design of an ident is very important because it is the main way in which a company can get their message of the purpose of their ident across to audiences and will be representing the companies image.The key things you should keep in mind when referring to design are:
Tempo
Audience interaction
Density
Information - led or Entertainment - led
Space and Time
The design of the ident is key as it allows you to be able to show that you are able to understand your consumers/audiences by reflect your product for them and appealing to there wants and needs in which will lead to brand loyalty.
9. (Kenny)
I am able to come to a conclusion that an ident has different aspects in which they pin point all their attention into to gather the appeal of their set out target audience i came to this result as to what me and my fellow team members have researched and found out proving that Typography, pace, density of information, and brand identity is recognised in the design process of a suite of idents. Its important that a suit of idents must recognise its audience as this is which they are advertising and selling/marketing their product to, to make consumers want more and be able to distinguish you products brand from others. I have noticed that the suites of idents for Sumo.Tv, BBC Three, BBC One, ITV and Film 4 all have a certain way of appealing to their audience as Sumo.Tv theme is relaxed, funny, silly and played back but they didn't incorporate density of information due to their audience they are appealing to. However, the typography was colourful and joined up which could relate to an young audience also the pace was quite fast as the idents where brief and humorous which mainly showed the visual side rather than information due to audience. compared to BBC Three which is focused on young audiences 16-34 year-olds are it's centre of gravity because the typography appeals and is attractive to a vast amount of people allowing them to recognise the product at hand.
So yes, I can strongly agree that Typography, pace, density of information, helps to distinguish the design of an suit of idents allowing audiences to enjoy their product to their full ability.
Tuesday, 7 February 2017
Task 3B
What is the theme of this suite of ident?
The theme of this suite of ident is seasonal/Christmas. The reason as to why I have decided to title this for this suite of idents because it fits with the suite, as idents are meant to have the same personality. As this is the theme for BBC Three, they can easily change the theme to give it a new personality because as time progresses or changes, there is always a new trend so they must keep up with new events, as this is an opportunity for them to re-brand their channel. The first ident is a Family Guy Christmas ident, with one of the main characters Stewie featuring in it. The second is a scheduling christmas ident with lights and shapes. The third is also a scheduling christmas ident with lights, and moving blocks, like a rubix cube. The last one is a pretty basic ident with a sting and gold lights).
How and or why does the theme appeal to the viewers? (for example, creating a particular tone to target a particular audience type)
This theme appeals to the viewers because of its suitability; the reason for this is that the suite of idents are for a specific season which is Christmas, and is only shown during November-December. This lets other channels and the audience know that the channel is up to date with the latest trend, as it gives the audience a warm feeling and satisfied with the channel.
How have they used the same theme in different ways to create Brand Loyalty?
They have used the same theme to create brand loyalty by firstly creating the idents to suit the season, Christmas. Another reason is that in one of the idents, BBC Three used one of their channel's most popular show, Family Guy, one of their main characters in the ident. By having this, this creates brand loyalty because it keeps their audience engaged.
Explain whether, how and why the idents are information-led or entertainment led
These idents are entertainment led because idents are all about the image, as they are very focused on how the channel is presented because they are used to regulate the channel. In my opinion, I think that this ident is more suitable for the channel because they are short and entertaining. Another reason is that it is interactive, as it lets the audience feel more festive.
Are the idents intended to be used at a particular time of day?
In my opinion, I think that the idents in my examples are not intended to be used at a particular time of day. But however, when BBC Three used to be broadcasted on television, the programmes used to start at a specific time, which was 7pm, and finished at 3am. So they use the idents to fill airtime, and to also schedule the next programmes which will be aired.
Are the idents intended to be used at a particular time of year?
I think that these idents are used at a particular time of year, because they are seasonal idents which are used in the Christmas period. It is used to get people into the festive spirit, from the idents that are shown. These christmas idents are used at a particular time of year because the Christmas idents are used to create excitement for the audience as they count down to Christmas.
What does the suite convey about the channel's Brand Identity - what meaning?
Assess - How effective the design of the suite is
The theme of this suite of ident is seasonal/Christmas. The reason as to why I have decided to title this for this suite of idents because it fits with the suite, as idents are meant to have the same personality. As this is the theme for BBC Three, they can easily change the theme to give it a new personality because as time progresses or changes, there is always a new trend so they must keep up with new events, as this is an opportunity for them to re-brand their channel. The first ident is a Family Guy Christmas ident, with one of the main characters Stewie featuring in it. The second is a scheduling christmas ident with lights and shapes. The third is also a scheduling christmas ident with lights, and moving blocks, like a rubix cube. The last one is a pretty basic ident with a sting and gold lights).
How and or why does the theme appeal to the viewers? (for example, creating a particular tone to target a particular audience type)
This theme appeals to the viewers because of its suitability; the reason for this is that the suite of idents are for a specific season which is Christmas, and is only shown during November-December. This lets other channels and the audience know that the channel is up to date with the latest trend, as it gives the audience a warm feeling and satisfied with the channel.
How have they used the same theme in different ways to create Brand Loyalty?
They have used the same theme to create brand loyalty by firstly creating the idents to suit the season, Christmas. Another reason is that in one of the idents, BBC Three used one of their channel's most popular show, Family Guy, one of their main characters in the ident. By having this, this creates brand loyalty because it keeps their audience engaged.
Explain whether, how and why the idents are information-led or entertainment led
These idents are entertainment led because idents are all about the image, as they are very focused on how the channel is presented because they are used to regulate the channel. In my opinion, I think that this ident is more suitable for the channel because they are short and entertaining. Another reason is that it is interactive, as it lets the audience feel more festive.
Are the idents intended to be used at a particular time of day?
In my opinion, I think that the idents in my examples are not intended to be used at a particular time of day. But however, when BBC Three used to be broadcasted on television, the programmes used to start at a specific time, which was 7pm, and finished at 3am. So they use the idents to fill airtime, and to also schedule the next programmes which will be aired.
Are the idents intended to be used at a particular time of year?
I think that these idents are used at a particular time of year, because they are seasonal idents which are used in the Christmas period. It is used to get people into the festive spirit, from the idents that are shown. These christmas idents are used at a particular time of year because the Christmas idents are used to create excitement for the audience as they count down to Christmas.
What does the suite convey about the channel's Brand Identity - what meaning?
Assess - How effective the design of the suite is
The design of the suite of idents are very effective, this is for a number of reasons such as because of the typography, pace, density of information and the brand identity. The effect this has on the audience is that it keeps them engaged because of the little of information that is shown on screen. The reason for this is because people that watch TV, have a short attention span, so by having a small density on an ident, it keeps them engaged. It is effective because the typography is very cartoon-like, which can attract a vast amount of people like their target audience which is 16-34 year olds because it creates a humourous effect.
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