Degree of discretion in interpreting brief

Degree of discretion in interpreting brief;
Degree of discretion in interpreting the brief has to be taken into consideration because it allows us to negotiate with the client. If there is too much discretion, we will go out of our creative boundary, because discretion means that one has the freedom of what should be done. Also, you may not understand the brief.

When it comes to the degree of discretion in interpreting the brief, we had to make a few negotiations with the client in order to try and make sure we can provide the best ident we can give to the client.
Firstly, we negotiated with the client the duration of the ident. As it says on the brief, the idents should last 30 seconds each. Our group discussed at a earlier time that the duration would be too long if we were to do stop motion for the idents, as this would cause complications because it would be very time consuming. During the meeting with the client, we proposed that the duration should be cut down to at least 20 seconds, and the client, Mr Pearson agreed.
Secondly, we negotiated the colour scheme for the suite of idents. The client addressed that it would be beneficial to keep the brand identity the same, which is purple and white but we are free to use any other colours. However, we have chosen to keep the colour scheme, purple and white because it represents the college's colour scheme.
Another point we negotiated was the target audience, on the brief it says that the target audience is 15-19 year olds, but it was insisted that it must be targeted to parents, wider stakeholders, partners, diocese, etc. so it must be acceptable to them because it may/will be the parents picking which college they want their child to go to.
Fourthly, we negotiated if the proposed concept of the idents can be changed from seasonal because it is quite difficult to get a number of ideas from them. The client agreed and said it is ok but it must have an accurate reflection of what the college is about and how everyone else will see it,and must also have a representation because of the students they are trying to attract. (diverse representation of students).