Task 3C

Mind map out in groups of 4 – look for similarities and differences. Write a conclusion comparing and assess - ‘How to Design a Suite of Idents” explaining the key requirements for designing a successful/effective Ident as a Youtube Instructional Video. Each student takes 1 aspect.

In conclusion, there are a number of similarities for this category; are the idents information-led or entertainment -led the suites of idents for BBC Three, BBC One, Sumo TV, ITV and Film 4 are all entertainment led. This is because idents are in place or used for entertainment purposes, as by using idents they are advertising the channel and is an experience for the viewers. Entertainment-led idents are an advantage because they keep viewers engaged and presents the channel in a positive way. Another advantage is that if idents are entertainment-led, they should look like mini movies so that the audience are able to know about the content of the channel in its own right, so the channel can create separate content the audience can enjoy. Lastly, the quality expected on idents is increasing greatly, so by having an entertainment led ident, it gives the audience a visual remider of the channel. These are key requirements as to how to make a successful ident. If they do not appeal to the audience, then the ident will become unsuccessful, because it is all about the image. 

Mood board for 3C

For this mood board task, my contribution is RED

Jordan - Green

Ese - Orange

Kenny - Blue

Ugo - Black

1.(Jordan)

When it comes to comparing all themes, three of them are based around the theme of Christmas. during all the Christmas idents there conventions of Christmas placed within each ident for example things such as snow, trees, presents and the iconic figure "Santa". when it comes to the ITV suite of idents the theme was "Santa". when it comes to the BBC Three ident has the theme of Christmas in general. When it comes to the Sumo TV ident there is a theme of Christmas that has a comedic approach.The two other idents are based around campaigns the first example has a campaign with the BBC based around the idea of diversity and unity within a generation of England.Regarding the theme on the last video is based around the idea of  film genre in order for us to establish this they used a celluloid film effect. however when i compare to the Idents I made  with the them of "a House is a Home" so this is completly different to a seasonal ident. my suite that i made is recognizable because it shows conventions and conveys tones as to what it is to be like at home for example cosy and warm.

2. (Jordan)

The theme can appeal to the viewers because the theme is Christmas and create can interest a vast amount of people for example this could attract young family with kids because the theme creates conventions of being exciting and happy also when comparing all the other suites of idents they can be similar because the theme of Christmas is apparent throughout and it also conveys tones of love and togetherness that can appeal to the audience. most of the idents I'm comparing tend to be heart warming which can be directed towards families however the film 4 ident is quite critical as it shows the genre of film which can generate fear and suspense for the audience

3. (Ugo)

One similarity i found when comparing how the suite of idents convey the brands identity is that they all have chosen a theme that ties in well with their brand identity . For example the BBC  always keep a diverse set of people to star in their idents,this can be translated as unity. In addition the christmas ident conveys the same identity as the christmas time is all about being together with people, this can also be seen as unity. However film 4 have the brand identity have a brand identity of showing a variety of films that they show.This is a different because their idents are almost more focused on making the genre of films that the tv channel show . where as the other channels such as sumo tv seem to show some sort of personality, for example silly or crude

4. (Mine)

In conclusion, there are a number of similarities for this category; are the idents information-led or entertainment -led the suites of idents for BBC Three, BBC One, Sumo TV, ITV and Film 4 are all entertainment led. This is because idents are in place or used for entertainment purposes, as by using idents they are advertising the channel and is an experience for the viewers. Entertainment-led idents are an advantage because they keep viewers engaged and presents the channel in a positive way. Another advantage is that if idents are entertainment-led, they should look like mini movies so that the audience are able to know about the content of the channel in its own right, so the channel can create separate content the audience can enjoy. Lastly, the quality expected on idents is increasing greatly, so by having an entertainment led ident, it gives the audience a visual reminder of the channel. These are key requirements as to how to make a successful ident. If they do not appeal to the audience, then the ident will become unsuccessful, because it is all about the image

5. (Ese)

When designing a suite of idents, it is important to consider the time of the day in which the idents will be shown. A successful suite of idents will be able to tell the viewers the type of programmes that will be shown at a particular time. It also gives the viewer a better understanding of the programme schedule that makes up the day. Film 4 is an example of a channel that has a suite of idents that are intended to be used at a particular time of day. The ident below is intended to be used to segment content that starts in the night (8:00pm -12:00). It is also used to indicate that 18+ films are about to be shown and that the audience is entering watershed hours. The fact that the ident is shot during the night suggests this.

Similarly, BBC one's suite of idents are also designed to be used at a particular time of day. All the idents within the suite include people doing daytime activities, such as swimming and excising. This suggests that specific idents within the suite, are intended to be used in the morning.

6. (Ese)

Television channels often create a suite of idents for a particular time of year. Most of these suites of idents share a similarity, in terms of being used for a particular time of year. The BBC three, Sumo tv and ITV suite of idents are all intended to be used during Christmas time. There are various Christmas iconography and visual themes included in the idents that suggest this. For example, one of the ITV idents includes a man putting up Christmas lights. Sumo tv also has an ident that includes a fairy decorating a Christmas tree. These particular suites of idents are created and designed to tell the viewers that the Christmas  schedule has begun. Viewers should expect to see Christmas shows. 

7. (Ugo)

One similarity i found when comparing how the suite of idents convey the brands identity is that they all have chosen a theme that ties in well with their brand identity . For example the BBC  always keep a diverse set of people to star in their idents,this can be translated as unity. In addition the Christmas ident conveys the same identity as the Christmas time is all about being together with people, this can also be seen as unity.

 However film 4 have the brand identity have a brand identity of showing a variety of films that they show.This is a different because their idents are almost more focused on making the genre of films that the tv channel show . where as the other channels such as sumo tv seem to show some sort of personality, for example silly or crude.

8. (Kenny)

Through, looking at my and my groups examples I'am able to conclude that the effectiveness of a suit of idents design is very important as it allows audiences to be able to gather a sense of understanding about the product being broadcasted at hand. The suites of idents for Sumo.Tv, BBC Three, BBC One, ITV and Film all have a purpose to why their design of there suite of idents is deemed effective. This is because the design is about the concept of understanding each individual suite of idents target audience in order to create a suitable design that will appeal and engage the attention of the audiences your broadcasting to. Furthermore, I noticed that what they all have in common is that all the channels designs are made to suit an audience for example sumo.tv reflects that of an relaxed, funny, silly but humorous which captures their target audience, while like on the other hand, the BBC will reflect themselves through 'Unity' in which has been continuous through out the suite. So the design of ones suite of idents has to engage and appeal to their set target audience as thats who they are trying to appeal to by satisfying there needs and wants. Lastly, the design of an ident is very important because it is the main way in which a company can get their message of the purpose of their ident across to audiences and will be representing the companies image.The key things you should keep in mind when referring to design are:

Tempo

Audience interaction

Density

Information - led or Entertainment - led

Space and Time

The design of the ident is key as it allows you to be able to show that you are able to understand your consumers/audiences by reflect your product for them and appealing to there wants and needs in which will lead to brand loyalty.

9. (Kenny)

I am able to come to a conclusion that an ident has different aspects in which they pin point all their attention into to gather the appeal of their set out target audience i came to this result as to what me and my fellow team members have researched and found out proving that Typography, pace, density of information, and brand identity is recognised in the design process of a suite of idents. Its important that a suit of idents must recognise its audience as this is which they are advertising and selling/marketing their product to, to make consumers want more and be able to distinguish you products brand from others. I have noticed that the suites of idents for Sumo.Tv, BBC Three, BBC One, ITV and Film 4 all have a certain way of appealing to their audience as Sumo.Tv theme is relaxed, funny, silly and played back but they didn't incorporate density of information due to their audience they are appealing to. However, the typography was colourful and joined up which could relate to an young audience also the pace was quite fast as the idents where brief and humorous which mainly showed the visual side rather than information due to audience. compared to BBC Three which is focused on young audiences 16-34 year-olds are it's centre of gravity because the typography appeals and is attractive to a vast amount of people allowing them to recognise the product at hand. 

So yes, I can strongly agree that Typography, pace, density of information, helps to distinguish the design of an suit of idents allowing  audiences to enjoy their product to their full ability.

Task 3B

What is the theme of this suite of ident?
The theme of this suite of ident is seasonal/Christmas. The reason as to why I have decided to title this for this suite of idents because it fits with the suite, as idents are meant to have the same personality. As this is the theme for BBC Three, they can easily change the theme to give it a new personality because as time progresses or changes, there is always a new trend so they must keep up with new events, as this is an opportunity for them to re-brand their channel. The first ident is a Family Guy Christmas ident, with one of the main characters Stewie featuring in it. The second is a scheduling christmas ident with lights and shapes. The third is also a scheduling christmas ident with lights, and moving blocks, like a rubix cube. The last one is a pretty basic ident with a sting and gold lights).

How and or why does the theme appeal to the viewers? (for example, creating a particular tone to target a particular audience type)
This theme appeals to the viewers because of its suitability; the reason for this is that the suite of idents are for a specific season which is Christmas, and is only shown during November-December. This lets other channels and the audience know that the channel is up to date with the latest trend, as it gives the audience a warm feeling and satisfied with the channel.


How have they used the same theme in different ways to create Brand Loyalty?
They have used the same theme to create brand loyalty by firstly creating the idents to suit the season, Christmas. Another reason is that in one of the idents, BBC Three used one of their channel's most popular show, Family Guy, one of their main characters in the ident. By having this, this creates brand loyalty because it keeps their audience engaged.

Explain whether, how and why the idents are information-led or entertainment led
These idents are entertainment led because idents are all about the image, as they are very focused on how the channel is presented because they are used to regulate the channel. In my opinion, I think that this ident is more suitable for the channel because they are short and entertaining. Another reason is that it is interactive, as it lets the audience feel more festive.

Are the idents intended to be used at a particular time of day?
In my opinion, I think that the idents in my examples are not intended to be used at a particular time of day. But however, when BBC Three used to be broadcasted on television, the programmes used to start at a specific time, which was 7pm, and finished at 3am. So they use the idents to fill airtime, and to also schedule the next programmes which will be aired.

Are the idents intended to be used at a particular time of year?
I think that these idents are used at a particular time of year, because they are seasonal idents which are used in the Christmas period. It is used to get people into the festive spirit, from the idents that are shown. These christmas idents are used at a particular time of year because the Christmas idents are used to create excitement for the audience as they count down to Christmas.

What does the suite convey about the channel's Brand Identity - what meaning?

Assess - How effective the design of the suite is

The design of the suite of idents are very effective, this is for a number of reasons such as because of the typography, pace, density of information and the brand identity. The effect this has on the audience is that it keeps them engaged because of the little of information that is shown on screen. The reason for this is because people that watch TV, have a short attention span, so by having a small density on an ident, it keeps them engaged. It is effective because the typography is very cartoon-like, which can attract a vast amount of people like their target audience which is 16-34 year olds because it creates a humourous effect.

Grades

Improvements to make

2b - limited discussion as to why these are opportunities

Branding of content -
an opportunity of this is that it allows television channels to package and re-package (re-brand and branding) the channel for certain events, for example on BBC1, the voice & the Olympics, Channel 5c, Big brother. The can brand the channel by promoting the program by having a series of idents.


2a - how to male viewers react to the colour pink, also how it relates to communicating visual ideas to a non visual audience and appealing to them also.

Male viewers would react quite negatively to the colour pink as it is a feminine colour. However the colour pink is the colour scheme for BBC Three. BBC have separated the difference to their channels by having a colour scheme. BBC is red, BBC two is blue, BBC three is pink and BBC four is purple.