Sunday, 27 November 2016

Permissions to film email (cant post screenshot)


Application to Film - City of London Film Office

This e mail does not constitute a licence or permission to film.
Your application has been submitted. The relevant film office will contact you in due course. Please do not reply to this e mail – If you need to get in touch please e mail or call the relevant film office directly.
Production Company:Christ The King St Mary's
Title of Production:WMT
Reference Number:CL46050

Location:
St Dunstan's Hill
Shoot description:
A Music Video for our Level 3 BTEC Extended Diploma Coursework.
Shoot times:
03/12/16 10:00
10/12/16 16:00
Emergency contact
Ugonna - 07402341320
Shoot type
Hand held camera only
Police Consent Required:
No
Special equipment
No
Traffic restrictions
No
Special requests
No

Friday, 25 November 2016

Linked In Profiles

Ese - Assistant Director & Editor



Eunice - Producer


Jordan - Director of Photography 

 Kenny - Executive Producer

Ugo - Director


Tuesday, 22 November 2016

500 Word Treatment

Individual contribution to the 500 word Treatment for each member
(i) How it will create or develop Image for the artist (descriptive words
that link your idea to how it is creating a personality for the artist - sexy, rebellious, vulnerable, creative, underdog, criminal etc.)

The music video will create or develop the image for the artist, Ugø as a rebellious individual who likes to break the rules, as he is the cause for everyone in the meeting room going wild. As this music video will create a personality for the artist, which will be, dominant and powerful because of how he is portrayed in the music video.

(ii) How it visually interprets the track both music & lyrics

The track will be interpreted by the lyrics for example, we will have a hidden meaning or prop placed in the video and it will create mystery for the audience. To associate with the lyrics for example the lyrics that are "welcome to the parish you are here for a christening" will tie in to the location because we're filming in an abandoned place.
Also regarding track when there is reverb used within the chorus we will apply effects such as earthquake and slow motion.

(iii) How it is on Trend for the Genre (with reference to competitors)
This music video that is in the process of being created is on trend because artists in hip-hop videos are bragging about themselves and their status in hip hop world and they reflect themselves as dominant characters showing power, importance, and a hyper real image in order to sell to audiences. it also reflects on the image of the artist explain to audiences in which how he wants himself to be seen as through his track it expresses he wants to be important and that he wants to show his potential.

(iv) How and where it will be filmed over how many days (ie how will the shoot be split into sections etc)


The music video is going to be filmed in 3 different locations. The locations that we are going to shoot the video at are St Dunstan's Cathedral, Thamesmead, Southmere Lake and Erith. We have specifically chosen to shoot the music video in St Dunstan's Cathedral for Narrative and Aesthetic purposes. The Cathedral serves as a place of importance for the artist in the music video. He goes to the Cathedral for self-reflection and to seek answers to unspoken questions. The shoot for the music video will be spread over a week.

Mood Board - Narrative

This is a narrative mood board for Ugo's idea for our group music video. The mood board shows what exactly will happen in the music video with a beginning, middle and end. At the beginning of the music video, it will start off with the artist, Ugø in a meeting board room with his colleagues, as time goes by he gets fed up. The beat in the song drops and everyone in the meeting room goes wild, in the middle of the song, everyone goes crazy by flipping tables out of anger. At the end of the song/music video, the artist Ugø quits his job and stomps out of the office. In conclusion, by making a moodboard, it is very useful as it helps us express our ideas of how the music video will be.


Tuesday, 15 November 2016

Assessment 3B

Bad example of green screen

Kanye West's Bound 2 music video is one of many bad examples of green screen. However, this is related to visualising the track because of its majestic, western, masculine location. This builds an image for the artist because firstly, it plays up to their roles and reinforces their image. The artist, Kanye West is so arrogant by using bad effects because he is 'always right'. Green screens limits creativity and this music video became viral because of the bad use of the green screens, as the visuals do not relate to the track whatsoever. This music video is unrealistic because in this day and age we do not see a man and his wife having sex on a motorbike in the wild west. 

Another example of bad use of chroma-key/green screen is Ace of Base Never Gonna Say I'm Sorry. In this music video, the visuals did not pan out. This meant that the members would gaze off the screen with crouched shoulders. The director and editor used the green screen for the sake of it because the visuals do not match the track. At 3:11 one of the members of the group sings 'I'm never gonna say I'm sorry, I'm a clown for everyone' this does not match the visuals because with the use of green screen, her character gradually becomes small going in to a TV from the chroma-key. 


Successful uses of Green Screen/Chroma-Key
Chroma-key is used in music videos to show the meaning behind the song. It can also make it possible to create footage and effects that wouldn’t normally be possible without an extensive amount of travel or costly set design. One successful use of green screen is E.T by Katy Perry featuring Kanye West. Green screen has been used so much as a convention, that they now receive their own separate award (MTV). This music video is very successful because it looks realistic as it makes it aspirational. And also because it is impossible to shoot a music video in space so by using chroma-key, it makes it very easy to use this technique/FX.

Argument - are music videos more over-reliant on special effects?
In my opinion, I think that music videos are more over-reliant on special effects because they have developed drastically overtime, for example, 'Negasonic Teenage Warhead by Monster Magnet'. Green screen here was used just for visuals, and had no lyrical interpretations which related to the track. However, as the years have gone by, directors have become more aware(and or alert) to the fact that to use chroma-key, it must relate to the track, like E.T. (by Katy Perry). In this music video, there are a number of different dimensons, which relate to E.T, and her character symbolises a fallen angel which reflects the lyrics. In this case, this music video had no other option but to use a green screen because they would not be able to pull this off without any special effects, as green screens are used to make it more creative by putting artists in different locations (such as space, and the afterworld). E.T is a great example as for why music videos are more reliant on special effects. Lastly, another reason is that more directors or filmmakers are becoming more noticed for their creations of special effects where they can also earn awards. 

Chroma-Key Task (Individual Video)

In order for to successfully have a good-looking background for the green screen, you will have to set your lights up so that there are no hotspots that could ruin the shot. Once you have finished setting up the lights and shooting, you can finally edit the footage.

In order to get a black background, you must use the effects bar in Final Cut Pro and search for 'Keyer'. This will make your green screen become black but your object/subject will remain the same. 

When this is done, you can pick whatever stock footage or background of your choice and overlap it under your footage in the timeline on Final Cut. As my background is of flowers, I put it underneath my green screen clips. 

My stock footage is from shutterstock, but you can find any types of stock footage background from youtube or any other stock websites. 

Pitch

Tuesday, 8 November 2016

Assessment 3C - How To Guide - Camera Angles and Camera Movements

Tilt



A tilt is a camera movement where the camera points up or down from a still object. In order to successfully achieve this is by using either a tripod or steady cam to slowly pan the camera up and down to create the tilt. An example of this is in Section Boyz's music video, #WORST. In this music video, at 2:15, the tilt is used to show the object, which in this case, is one of the artists in the group. It is used to let the audience know which member of the group is performing. 

Arc

An arc is a camera movement where the camera operator (or director of photography) will have to move around the artist or subject, and to also show something supernatural is happening or something is spiralling our of control. This is also like a tracking shot because it follows the artist around in a circle. In this music video, Liar Liar Remix by MoStack, Krept, Konan and J Hus, there are a number of shots where arcs are used. This is used to indicate the importance of the artist, somewhat like everything revolves around them. Them being the most important person. 

Track Away


A track away is a camera movement where the camera is moved away from the artist, as they walk towards the camera. This is used to show intimidation and the location of where the music video was shot. In order to use a track away, the DOP will have to move backwards slow or fast (depending on the pace of the song) whilst the artist moves forward looking powerful. An example of this is BT X Rendo X V.I Pm to the AM. At 0:18 to 0:40, track away's are used very frequently, and are popular in this music genre to show viewers that the artists are powerful and dominant. 

Dolly In


A dolly in is a camera movement where the camera is placed on a dolly and whilst moving, records the shots. They are used to create dramatic effects. In order to use the dolly in effectively, you will have to place the camera on a dolly to track the subject or artist whilst they move along. Dolly's are most used in the hip hop genre of music because of high production costs. An example of this is Drake Started From The Bottom at 3:33. 

Low Angle


Low angles are used in music videos to show the artist is dominant, strong and powerful to the audience. In order to the low angle shot to be used, the camera will have to be at a low level with the lens facing up to the artist or subject to make them look bigger than they actually are to give it the dominant and powerful look. An example of this is Young M.A "OOOUUU" at 2:12. 

High Angle


High angles are used in music videos to show the artist is insignificant or vulnerable. This angle is popular in the Hip Hop genre because they consist of high angles. In order to use the high angle in videos, the camera operator will have to film from a high platform, such as a second floor flat to make sure the artist looks scared, vulnerable or weak. An example of this is Rich As F**k by Lil Wayne and 2 Chainz. We can see at 1:04, the high angle has been used.

Canted on Dutch Angle


A canted on Dutch Angle is a camera shot where the camera is tilted to one side or set at an angle and can move either side. Canted angles are used to show that the artist is distressed and also to show the artist is unstable. This angle heavily links with this example because the music video is about people in asylums. An example of this is The Game Martian VS Goblins at 0:59. 

Crash Zoom

 A crash zoom is used to show claustrophobia or the shot is getting smaller to show claustrophobia.In order for the crash zoom to be effective, the zoom will have to be in sync with whatever is happening, for example, a reaction, it will have to be fast in order for it to be an effect. An example of this is Maleek Berry Kontrol at 0:56. Crash zooms are normally used to show a character's reaction; just like the example above. 

Birds Eye View


Birds eye view are used in music videos where the shot is elevated from above. 
An example of a birds eye view is IQ ft Tee Da Supreme Try Them, at the beginning of the music video, a drone is used to create the birds eye view effect of what is below; such as the area in South East London, Turnham. 

Handheld

Handheld cameras are used to show the character is distressed and to give it a gritty and amateur look. Also, to show unstability and give it a edgy and dynamic look. In order to use this effect you will have to use a VHS camera to record it. However, equipment such as tripods and steady cams cannot be used with this effect because it will not give the full POV, location and instability. An example of this is Ty Dolla $ign Blase. 


Comparison


In comparison with my summer music video, I think that my group only achieved three types of camera angles and movements which were tilt, track away and low angles. However, the most common camera movement used in this music video was the track away because the music video consists of the camera moving away from the artist to make them look more powerful, fearless and dominant. Low angles were used in the music video to bring the audience to the artists level and to also show that the artist is aspirational. Tracks to music videos are agressive so it makes music videos look lively and dynamic. If we had more knowledge of camera movements and angles, I feel that we would have made a better music video which covered the conventions of movements and angles.