Task 1
Channel's Identity
By having an ident it is critical by making sure the audience is able to identify what the channel is about.
To Brand the Channel
By making a television ident for an particular target audience, it supports the channel further through the content that is getting shown to them because it will provide a theme for the channel.
Brand Loyalty
By building a brand for a channel it is important because it can help them stay loyal to the channel. This can prevent the audience in a way to not watch another channel.
To Market
The broadcaster will normally place it at the start before the show starts for the audience to watch because it will remind them of what channel they are watching, they can easily find out about the channel's branding and identity so it will give them an chance to return back to the channel after seeing one of their programmes broadcasted.
Segmentation
Television idents have a segmentation where there is a voiceover being heard which it tells the audience what tv programmes are going to be shown. By having a voiceover on the channel, it allows the channel and programmes that are getting shown on there to be advertised.
Provide Information
For different Television idents that is seen today, they would provide key information about the programming of the channel mainly because it allows the viewer to be formed and enticed to keep on watching that certain channel so it does prevent them from switching to another channel that has very good indent which appeals better to them.
Re-brand the Channel
In terms of the television ident that getting shown on the channel which is presenting the broadcaster, they would often change the indent to keep up with the times of today like for example: the technology has evolved from black and white to more full colours that are seen in different programmes today. This is mainly because by having an channel having different ident, there is a change in terms of the branding, identity and brand new programmes that are getting shown on the screen so this completely changes the audience as well but this does not happen all the time.
Task 2
1. E4 ident - Living Room (December 2007) https://www.youtube.com/watch?v=hDA8ZEkYA2E
I found this ident on ident gallery.
This E4 ident is a stop motion, which means that it is an animation technique that physically manipulates an object that appears to move on its own. The object is moved in small increments between individually photographed frames, creating the illusion of movement when the series of frames is played as a continuous sequence. E4 have a primary colour which is purple but does not represent anything. However, the colour is recognisiable to the audience.
i. E4 idents mainly have the logo coming into the screen
ii. E4 rely heavily on moving images in their idents.
iii. There is always a purple colour scheme in all E4 idents.
2. BBC One - Hippos https://www.youtube.com/watch?v=_134C8xQIBU
I found this ident on YouTube
This ident is about hippos swimming, it is used mainly during daytime television, while they swim around in circular formation. However, it is a computer animation but uses real life backgrounds to create the perfect ident.
This ident is 30 seconds long, however, when it was broadcasted on television it lasts around 15-20 seconds. Idents are normally around the amount of seconds listed above because when it is short, it grabs the viewers attention.
i. There is a voiceover which lets the audience know what is about to be shown next.
ii. This ident is used whenever a documentary is about to be aired next.
iii. The ident is fast paced, as it is shown when the hippos are swimming.
3. ITV 2 - Family Guy https://www.youtube.com/watch?v=XKsSq_iwWfM
I found this ident on YouTube
This is a family guy ident from ITV 2 which is used yo let viewers know that family guy is coming on next. ITV are used to using television shows as an ident for what is coming on next to keep viewers engaged.
This ident is 29 seconds long which has the show, Family Guy. The ident has humor in it because it shows the main character, Peter Griffin carrying the ITV 2 logo and attempting to put it down.
i. This ident is in relation to the show that will be shown next. In this case it will be Family Guy.
ii. The main theme of ITV 2 is blue
iii. The logo of the channel is always shown in the center left
4. BBC - Christmas Ident (Jumper) https://www.youtube.com/watch?v=uI5aJsDq-Rw
I found this ident on YouTube
This ident is from BBC, where a man is in a pub and shows his friends his christmas jumper. As it lights up, the BBC One logo forms on the nose of the reindeer from his jumper.
i. The colour scheme of this ident is grey, brown and red
ii. The theme of this ident is Chrismas, as it was shown in 2016.
iii. BBC idents have real life people and not cartoons.
5. BBC - Christmas Ident (Party Hat) https://www.youtube.com/watch?v=o19wtg5bnf8
I found this ident on YouTube
This is a christmas ident from BBC One also, where there is a family sitting down on sofas, the main attraction is one man's head with a party hat, as it zooms in to the party hat and his head, the BBC One logo appears in the center of the screen.
i. The BBC One logo will always appear on the character's body.
ii. The colour scheme of this ident is green and read which appeals to the theme, Christmas.
iii. This type of ident is shown in December because it gets everyone in the Christmas spirit.
6. Sky Cinema Christmas Ident https://www.youtube.com/watch?v=n8lAZ869EKE
I found this ident on YouTube
This is a sky cinema christmas ident which is shown in Italy. It has a range of colours and is highly dependent on computer graphics. This is because it uses moving images to create the sky cinema HD logo.
i. The colour scheme of this ident is green, red and white. (red and white is the primary colour for sky cinema.)
ii. The ident is fast paced to catch the viewers attention
iii. There is no voiceover in this ident.
Task 3 -
(Notes are in my book)
Task 4
For this task I am going to pick the ITV 2 Family Guy Ident. This is because it is eye catching and humourous.
An ident is used on television channels which is shown before and after television programmes, by having a short clip lasting 5 or 60 seconds, which broadcasts or shows the channels logo. The majority of idents have a primary colour to make the channel stand out and have originality.
The purpose of having an ident is that it gives the audience recognition of a particular television channel. It is also to stand out to audiences by giving them an insight in to what the channel does, to identify and brand the channel. The purpose of idents have changed over time because in the early 1950's, idents were only 15 seconds long where it only showed the channel's franchise logo (ITV) then going into a sliding sequence featuring a dove, a couple in period dress, Big Ben, an athlete and a pair of dancers before thr regional ITV logo is formed. As the years have passed and technology has improved, they have become more colourful and interesting, by having moving images in their idents.
This creates Brand Identity of ITV by presenting the television name and logo. to let viewers know what channel they are watching. Colours and graphics are important when it comes to idents because it keeps the audience's attention to the channel.
It attracts the attention of the audience because if the ident is eye catching, it will make the audience watch the channel again.
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