500 Word Treatment

Individual contribution to the 500 word Treatment for each member

(i) How it will create or develop Image for the artist (descriptive words

that link your idea to how it is creating a personality for the artist - sexy, rebellious, vulnerable, creative, underdog, criminal etc.)

The music video will create or develop the image for the artist, Ugø as a rebellious individual who likes to break the rules, as he is the cause for everyone in the meeting room going wild. As this music video will create a personality for the artist, which will be, dominant and powerful because of how he is portrayed in the music video.

(ii) How it visually interprets the track both music & lyrics

The track will be interpreted by the lyrics for example, we will have a hidden meaning or prop placed in the video and it will create mystery for the audience. To associate with the lyrics for example the lyrics that are "welcome to the parish you are here for a christening" will tie in to the location because we're filming in an abandoned place.
Also regarding track when there is reverb used within the chorus we will apply effects such as earthquake and slow motion.

(iii) How it is on Trend for the Genre (with reference to competitors)

This music video that is in the process of being created is on trend because artists in hip-hop videos are bragging about themselves and their status in hip hop world and they reflect themselves as dominant characters showing power, importance, and a hyper real image in order to sell to audiences. it also reflects on the image of the artist explain to audiences in which how he wants himself to be seen as through his track it expresses he wants to be important and that he wants to show his potential.

(iv) How and where it will be filmed over how many days (ie how will the shoot be split into sections etc)

The music video is going to be filmed in 3 different locations. The locations that we are going to shoot the video at are St Dunstan's Cathedral, Thamesmead, Southmere Lake and Erith. We have specifically chosen to shoot the music video in St Dunstan's Cathedral for Narrative and Aesthetic purposes. The Cathedral serves as a place of importance for the artist in the music video. He goes to the Cathedral for self-reflection and to seek answers to unspoken questions. The shoot for the music video will be spread over a week.