Mood Board

Task 1d

Brief from Eunice Gardiner

Task 1c

Contractual:
Advantage

The client will have full control of the brief.

Disadvantage
Once the contract of the brief is signed, no changes can be made towards the brief. 

Negotiated:

Advantage
Allows the production company and the client come to a fair decision, or agreement, and is open to different opinions or options.

Disadvantage
The client and the production may come to a disagreement which may cause the client to opt out and use another company to fulfil their needs. 

Formal:

Advantage 
The brief is very detailed which includes all the information that is needed.

Disadvantage
A formal brief takes a long time to write, and most of the information may not be beneficial or needed.

Informal:

Advantage
Any changes can be made whenever, as it is a verbal settlement.

Disadvantage
Things may not go to plan, as it can get or be disorganised, no back up plan. 

Commission Brief:

Advantage
The production company can be paid for the product, once it is completed and distributed onto a platform, e.g YouTube. 

Disadvantage
The production company may not receive any of the profit if the client chooses not to pay them. 

Tender Brief:
Advantage

The client gets a number of briefs to choose from. 
Disadvantage

The client may not choose the brief, which will cause the production company to look elsewhere, due to competition. 

Co-Operative Brief:

Advantage
The members of the production teams can improve more on their skills whilst creating the product. 
Disadvantage

This brief can cause disagreements or arguments to occur

Competition Brief:
Advantage

The client chooses the best person to carry out the brief, and win a cash prize.
Disadvantage

People may put in lower offers which means that the person chosen isn't best suited. 

Task 1b

100 Word Explanation 

Contractual Brief

A contractual brief is a signed agreement between the client and the production team. If any of the agreements on the brief is broken or breached, the client can seek legal action, which can sue the company and give them a bad name. This brief is used when the client has specific requirements which must be followed. 

Negotiated Brief
A negotiated brief is where two production companies, for example the client and the production company, they have different ideas, and a compromise has to be found to make both teams happy. This brief is used when there is a segment in the brief where both companies do not agree on. 

Formal Brief

A formal brief is used when confirmation or information is documented. This brief is used when a brief has certain information needs to be formally read. 

Informal Brief

A informal brief is a verbal settlement, which has to be done together with the client and production team. This means that when the brief is set, it will have to be discussed over the phone or face to face so that everything can be discussed about the desired project. This brief does not need a contract but has to appeal to the client, so that it can create less complications. 

Commission Brief

A commission brief is where a major company hires an independent company to make a product for them, an example of this is an advert.  

Tender Brief

A tender brief is where production companies put a brief together which elements, for example a proposal and budget for a possible client. This will allow the client to look at all of the tender brief and choose the best one that suits them. This brief is used when a company wants a client to produce something for them. 

Co-operative Brief

A co-operative brief is where two or more production companies are hired by a client to work towards the brief made by them. This is used so that both production companies can work together to complete the desired product. 

Competition Brief
A competition brief is where two or more production companies would either compete to have the brief, which would require competition to take place. This is used when a client needs to find a production company that best fits the brief's specification. 

Task 1a

Types of Briefs examples

Tender

Stop Motion