Diary

Diary Entry for W/C 10th April 2017.
Meeting Deadlines (weekly diary of progress to schedule)
During this week, my group and I pitched our ideas and then picked the best one (mine). We completed the majority of the pre production paperwork, and had it ready for the first day back from Easter. However, during that week, we decided to go with Ugo's idea because it was more creative and do-able. The deadline for this week was for us to pick a final idea so that we are able to go into more depth about the ideas.

Quality Management (meeting to discuss the production quality and fitness for purpose of each of the dents - what will be discussed/renegotiated with client before production starts)
We had a small meeting with sir and he said that our idea was poor, so we had to change the idea around a bit and find a theme and also brand identity.

Team working (contributions and management of the production)
During this week, I feel that as a group, we could work better on communication, because for example if someone was to send a message in the group chat, the rest of the group wouldn't reply until hours later.


Diary Entry for 19th and 25th April 2017 (group).

My section of the diary entry could not be heard due to volume reasons.  What I said was, "We came up with a number of ideas, the first one being;
Sporty based.
3 dancers (CTK) at an interesting location.
Science (test tubes, like jackleyn high).
Chaplaincy.
Media and photography (green room, lights and costume), behind the scenes from previous shoot.
Creating play doh or clay figures. Girl leaves the room and the figures come to life and the girl's hand smashes the figure, CTK logo appears."

Tuesday 25th April 2017.
Meeting Deadlines (weekly diary of progress to schedule)
For meeting deadlines, we were able to complete the production plan before pitching to the client. However, there were a number of things missing, such as the storyboard, hand drawn designs, risk assessment and recces.

Quality Management (meeting to discuss the production quality and fitness for purpose of each of the idents - what will be discussed/renegotiated with client before production starts)
After the meeting with the client, we were told that we had to improve the production plan, and also the idea because our client wasn't too clear about the idea, so we had a group meeting to ensure that the ideas were clear. Another problem was that we didn't have a storyboard included in the production plan, so that needed to be done for the following lesson.

Team working (contributions and management of the production)
I contributed to the production was the budget. We worked as a team to make sure the production plan was completed, however, I forgot to add the subtotals to the budget, and also images or screenshots of what we needed to buy. There were a number of issues with the production Plan, such as there was no treatment, screenshots of the skills were blurry, there were no responsibilities on the GANT chart, the production plan wasn't in a table, no timescale of how we will organise the shoot, and designs were poor as they weren't drawn and they were just images.

As a group we pitched our final idea to our client, Mr David Pearson, where we discussed our initial idea, theme, budget, potential problems and solutions and more. We had 5 minutes to present the pitch. In my opinion I feel that we could have done much better on the pitch due to the fact that we didn't have enough time to go into depth from each of our sections. Ugo spoke about the idea, and design, Jordan spoke about the stages of pre production, and also skills of each group member.
I spoke about the budget, Ese spoke about problems and Kenny spoke about solutions. 

Wednesday 3rd May 2017.
Meeting Deadlines (weekly diary of progress to schedule)
In this week, we had to fully complete our production plan. We all had to pull our socks up because this was the deadline week, and if we did not submit the work on time, we would of achieved an NYA. As a result to this, we were successfully able to complete the work.

Quality Management (meeting to discuss the production quality and fitness for purpose of each of the dents - what will be discussed/renegotiated with client before production starts)
We ensured that all written work was completed before we shoot on Monday next week.

Team working (contributions and management of the production)
During this week I contributed the recce, risk assessment, kit booking. I also had to improve the budget to make it more detailed with images. I recce'd and done a risk assessment for the photography room, science lab, studio and sports hall.


Wednesday 10th May 2017
Meeting Deadlines (Weekly diary of progress to schedule)

Treatment

For this suite of ident, it will be seasonal, so for everyone season it would show the talents of the students of the college. So for each ident it will show different people doing a specific talent and the talent changes throughout the suite of idents. It sort of links with BBC One's 'Oneness/Togetherness' as the idents will show an accurate reflection of what the college is about and how everyone will see it. Everyone as in the wider stakeholders, parents, diocese, partners etc.

The first ident will show the dance enrichment, where they will be showcasing their talents most likely infront of an audience. This will not be stop motion, as it will be live footage. 

The second ident will be art students working on projects which will form into one collage of masterpieces, which will be stop motion. 

The third ident will be of media students behind the scenes shooting a short film or music video, as the camera zooms in to the camera that the students are using to shoot and the ctk logo will appear. 

The fourth ident will be of the textiles students perfecting outfits on their models, and will show them walking on a runway.

The fifth ident will be of science students doing an experiment (foam fire experiment), and as the camera zooms into the fire, the smoke will disperse and create the ctk logo.   

Degree of discretion in interpreting brief

Degree of discretion in interpreting brief;
Degree of discretion in interpreting the brief has to be taken into consideration because it allows us to negotiate with the client. If there is too much discretion, we will go out of our creative boundary, because discretion means that one has the freedom of what should be done. Also, you may not understand the brief.

When it comes to the degree of discretion in interpreting the brief, we had to make a few negotiations with the client in order to try and make sure we can provide the best ident we can give to the client.
Firstly, we negotiated with the client the duration of the ident. As it says on the brief, the idents should last 30 seconds each. Our group discussed at a earlier time that the duration would be too long if we were to do stop motion for the idents, as this would cause complications because it would be very time consuming. During the meeting with the client, we proposed that the duration should be cut down to at least 20 seconds, and the client, Mr Pearson agreed.
Secondly, we negotiated the colour scheme for the suite of idents. The client addressed that it would be beneficial to keep the brand identity the same, which is purple and white but we are free to use any other colours. However, we have chosen to keep the colour scheme, purple and white because it represents the college's colour scheme.
Another point we negotiated was the target audience, on the brief it says that the target audience is 15-19 year olds, but it was insisted that it must be targeted to parents, wider stakeholders, partners, diocese, etc. so it must be acceptable to them because it may/will be the parents picking which college they want their child to go to.
Fourthly, we negotiated if the proposed concept of the idents can be changed from seasonal because it is quite difficult to get a number of ideas from them. The client agreed and said it is ok but it must have an accurate reflection of what the college is about and how everyone else will see it,and must also have a representation because of the students they are trying to attract. (diverse representation of students).

Production Schedule

Production Schedule

Director – Ugo

Producer – Eunice

Editor – Ese

DOP – Jordan

Animator/Asst. Director - Kenny

Days of Production	Responsibility	What is it that should be done
1	Director	The director must inform the team and explain to them what the idea is what they must do, and make sure they all know their roles so they are able to start shooting.
2	Animator	Storyboard and sketch out the idea for the ident
3	Director/Producer	Scout for locations and complete recce and risk assessment. And also filming permit/permission to shoot.
4	DOP	Book camera equipment out from Mr French.
5	Whole team	Film
6	Whole team	Film
7	Whole team	Film
8	Editor	Edit the suite of idents up to professional standard
9	Whole team	Work must be submitted to client

Budget Breakdown

Expenses	Cost
Location Hire: Christ The King: St Mary’s Sixth Form	£0
Equipment Hire: DLSR Camera Tripod	£0 £0
Talent: Dance Enrichment Group Science Students Textiles students and potential models Media Students	£10 £0 £10 £0
Crew and or Post Production: Camera Operator Editor Edit Suite Hire	£0 £0 £0
Other Food Transport	£10 £0
Props/Costume Science Lab Jackets x4	£2.94 x4 = £11.76 Sub total -  £11.76
	Total: £47.56