Wednesday 29 March 2017
Tuesday 28 March 2017
Task 1c
Contractual:
Advantage
Advantage
The client will have full control of the brief.
Disadvantage
Once the contract of the brief is signed, no changes can be made towards the brief.
Once the contract of the brief is signed, no changes can be made towards the brief.
Negotiated:
Advantage
Allows the production company and the client come to a fair decision, or agreement, and is open to different opinions or options.
Allows the production company and the client come to a fair decision, or agreement, and is open to different opinions or options.
Disadvantage
The client and the production may come to a disagreement which may cause the client to opt out and use another company to fulfil their needs.
The client and the production may come to a disagreement which may cause the client to opt out and use another company to fulfil their needs.
Formal:
Advantage
The brief is very detailed which includes all the information that is needed.
The brief is very detailed which includes all the information that is needed.
Disadvantage
A formal brief takes a long time to write, and most of the information may not be beneficial or needed.
A formal brief takes a long time to write, and most of the information may not be beneficial or needed.
Informal:
Advantage
Any changes can be made whenever, as it is a verbal settlement.
Any changes can be made whenever, as it is a verbal settlement.
Disadvantage
Things may not go to plan, as it can get or be disorganised, no back up plan.
Things may not go to plan, as it can get or be disorganised, no back up plan.
Commission Brief:
Advantage
The production company can be paid for the product, once it is completed and distributed onto a platform, e.g YouTube.
The production company can be paid for the product, once it is completed and distributed onto a platform, e.g YouTube.
Disadvantage
The production company may not receive any of the profit if the client chooses not to pay them.
The production company may not receive any of the profit if the client chooses not to pay them.
Tender Brief:
Advantage
Advantage
The client gets a number of briefs to choose from.
Disadvantage
Disadvantage
The client may not choose the brief, which will cause the production company to look elsewhere, due to competition.
Co-Operative Brief:
Advantage
The members of the production teams can improve more on their skills whilst creating the product.
Disadvantage
The members of the production teams can improve more on their skills whilst creating the product.
Disadvantage
This brief can cause disagreements or arguments to occur
Competition Brief:
Advantage
Advantage
The client chooses the best person to carry out the brief, and win a cash prize.
Disadvantage
Disadvantage
People may put in lower offers which means that the person chosen isn't best suited.
Task 1b
100 Word Explanation
Contractual Brief
A contractual brief is a signed agreement between the client and the production team. If any of the agreements on the brief is broken or breached, the client can seek legal action, which can sue the company and give them a bad name. This brief is used when the client has specific requirements which must be followed.
Negotiated Brief
A negotiated brief is where two production companies, for example the client and the production company, they have different ideas, and a compromise has to be found to make both teams happy. This brief is used when there is a segment in the brief where both companies do not agree on.
A negotiated brief is where two production companies, for example the client and the production company, they have different ideas, and a compromise has to be found to make both teams happy. This brief is used when there is a segment in the brief where both companies do not agree on.
Formal Brief
A formal brief is used when confirmation or information is documented. This brief is used when a brief has certain information needs to be formally read.
Informal Brief
A informal brief is a verbal settlement, which has to be done together with the client and production team. This means that when the brief is set, it will have to be discussed over the phone or face to face so that everything can be discussed about the desired project. This brief does not need a contract but has to appeal to the client, so that it can create less complications.
Commission Brief
A commission brief is where a major company hires an independent company to make a product for them, an example of this is an advert.
Tender Brief
A tender brief is where production companies put a brief together which elements, for example a proposal and budget for a possible client. This will allow the client to look at all of the tender brief and choose the best one that suits them. This brief is used when a company wants a client to produce something for them.
Co-operative Brief
A co-operative brief is where two or more production companies are hired by a client to work towards the brief made by them. This is used so that both production companies can work together to complete the desired product.
Competition Brief
A competition brief is where two or more production companies would either compete to have the brief, which would require competition to take place. This is used when a client needs to find a production company that best fits the brief's specification.
A competition brief is where two or more production companies would either compete to have the brief, which would require competition to take place. This is used when a client needs to find a production company that best fits the brief's specification.
Wednesday 22 March 2017
Saturday 18 March 2017
Tuesday 14 March 2017
Tuesday 7 March 2017
i. Typography (e.g. having to use a particular font for image or clarity)
ii. Size (considering the consumption on portable devices)
iii. Colour (e.g. specific colours for a specific channel, programme, department or to ensure visibility)
iv. Aspect-ratio (the dimensions required to fit the screen)
v. Resolution
Typography
The font on idents must appeal to all viewers, however, this is a limitation because the person who is making the ident can only go to a certain extent as to how large or small the font can be for the ident. Another reason is also the font for the ident, this can also be a major limitation because some creators may wish to use fonts which cannot be read by everyone. In the example below of Comedy Central, the font of this ident is a basic size, however, everyone may not be able to read it, as it does not appeal to everyone.
Size
The size for idents is critical, however it varies. One example is the channel having the ident and also trying to squeeze in the scheduling. This can be a limitation because size is the most important thing when it comes to idents, as it has to be visible and clear for the audience to see. They don't want it to be too big as it might pixlate or it might not fill up the whole screen and some information in the ident might be lost and again they don't want it to be too small as most people in the audience won't be able to see it. Another example is the logo being too big on screen for the ident, as positioning of the logo is important.
Colour
Colours are a major limitation when it comes to idents because saturated colours tend to bleed in the idents. Safe colours are the broadcast colours which are under 235 (such as red, green and blue.). This is a limitation because it doesn't allow the creator to use colours they wish. Bright colours can create an electrical disturbance. The example below explains and also shows how colours can become saturated and bleed into the idents. Another example is MTV, they use bright colours to appeal to their target audience, which is 12-34 year olds.
Colour can also become a limitation when used by other channels because certain colours may already be used by existing broadcasting channels, so this means that channels have to be branded by specific colours used, such as their logo colour will be based around the colours of the ident. The colour pink, can be a limitation when making idents because male viewers may react negatively because of the fact that pink is a feminine colour, and the channel may be for women. This relates to
M you must explain how it relates to communicating visual ideas to a non visual audience and appealing to them also.
Aspect-Ratio
Aspect Ratio is a limitation when it comes to idents because if you don't get the right aspect ratio, it will ruin the footage with black boarders as it will cause stretching and make the ident look bad. Another reason is that the aspect ratio must be precise so that the creators can know how much content they can fit into the ident.
4:3 - old, but common, used on standard television screens such as a box tv.
16:9 - standard, more natural ratio which is used on YouTube, phones and LED TV's
21:9 - used in films, high quality cameras and super high screens.
When an ident is created, the ratio is chosen, if the ratio for the display is wrong, then the the ident will get cut off. So in order to prevent this, the ratio for the ident must be designed to fit the suitability of the most common ratio of where it will be most popularly used.
Resolution
The resolution of idents is also a limitation because if the resolution is poor, for example: 144p, it will become pixelated.
720p is HD.
1080p is the HD standard for resolution in videos.
The quality of the ident must look correct on all resolutions, as they cannot look poor on a low resolution and stretched on a high resolution. A limitation of this is that if the resolution is low, it will be difficult for viewers to see what is going on, so it is a necessity to have a high definition standard in their videos.
ii. Size (considering the consumption on portable devices)
iii. Colour (e.g. specific colours for a specific channel, programme, department or to ensure visibility)
iv. Aspect-ratio (the dimensions required to fit the screen)
v. Resolution
Typography
The font on idents must appeal to all viewers, however, this is a limitation because the person who is making the ident can only go to a certain extent as to how large or small the font can be for the ident. Another reason is also the font for the ident, this can also be a major limitation because some creators may wish to use fonts which cannot be read by everyone. In the example below of Comedy Central, the font of this ident is a basic size, however, everyone may not be able to read it, as it does not appeal to everyone.
Size
The size for idents is critical, however it varies. One example is the channel having the ident and also trying to squeeze in the scheduling. This can be a limitation because size is the most important thing when it comes to idents, as it has to be visible and clear for the audience to see. They don't want it to be too big as it might pixlate or it might not fill up the whole screen and some information in the ident might be lost and again they don't want it to be too small as most people in the audience won't be able to see it. Another example is the logo being too big on screen for the ident, as positioning of the logo is important.
Colour
Colours are a major limitation when it comes to idents because saturated colours tend to bleed in the idents. Safe colours are the broadcast colours which are under 235 (such as red, green and blue.). This is a limitation because it doesn't allow the creator to use colours they wish. Bright colours can create an electrical disturbance. The example below explains and also shows how colours can become saturated and bleed into the idents. Another example is MTV, they use bright colours to appeal to their target audience, which is 12-34 year olds.
Colour can also become a limitation when used by other channels because certain colours may already be used by existing broadcasting channels, so this means that channels have to be branded by specific colours used, such as their logo colour will be based around the colours of the ident. The colour pink, can be a limitation when making idents because male viewers may react negatively because of the fact that pink is a feminine colour, and the channel may be for women. This relates to
M you must explain how it relates to communicating visual ideas to a non visual audience and appealing to them also.
Aspect-Ratio
Aspect Ratio is a limitation when it comes to idents because if you don't get the right aspect ratio, it will ruin the footage with black boarders as it will cause stretching and make the ident look bad. Another reason is that the aspect ratio must be precise so that the creators can know how much content they can fit into the ident.
4:3 - old, but common, used on standard television screens such as a box tv.
16:9 - standard, more natural ratio which is used on YouTube, phones and LED TV's
21:9 - used in films, high quality cameras and super high screens.
When an ident is created, the ratio is chosen, if the ratio for the display is wrong, then the the ident will get cut off. So in order to prevent this, the ratio for the ident must be designed to fit the suitability of the most common ratio of where it will be most popularly used.
Resolution
The resolution of idents is also a limitation because if the resolution is poor, for example: 144p, it will become pixelated.
720p is HD.
1080p is the HD standard for resolution in videos.
The quality of the ident must look correct on all resolutions, as they cannot look poor on a low resolution and stretched on a high resolution. A limitation of this is that if the resolution is low, it will be difficult for viewers to see what is going on, so it is a necessity to have a high definition standard in their videos.
Below is the resolutions of the quality of the 20th Century Fox ident , from 144p to 1080p.
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