Design:
density of information
space and time
screen tempo
interaction with viewers
information-led
entertainment-led
Purpose:
identity
branding
marketing
packaging and re-packaging
scheduling
segmentation within scheduling( christmas)
M: Explain the purposes and design of 5 Idents with reference to examples, analysing the use of visuals, colours, logo etc to create the correct tone, audience etc
D: Compare the design of a range of 5 Idents and argue how they are designed for a specific purpose, justify your points with detailed and specific examples
Ident 1 - BBC 1 | Christmas Jumper
Design:
density of information
space and time
interaction with viewers
information-led
entertainment-led
Purpose:
identity
branding
marketing
packaging and re-packaging (branding and re-branding)
scheduling
segmentation within scheduling( christmas)
Design
I found this ident on YouTube, this ident is from BBC, where a man is in a pub and shows his friends his christmas jumper. As it lights up, the BBC One logo forms on the nose of the reindeer from his jumper. The design of this ident is information-led, however it does not contain a lot of information in the ident. With density of information, there is not much information on the screen, as it is a pretty basic ident but has a lot of content and small movement in it, where there is only the logo shown in the centre of the screen and 'subtitles' in the top right hand corner of the screen. The effect this has on the audience is that it keeps them engaged because of the little of information that is shown on screen. The reason for this is because people that watch TV, have a short attention span, so by having a small density on an ident, it keeps them engaged. If this ident was to have a lot of information on it, it will become boring for the audience. With space and time, the ident is quite short as it 30 seconds. However, BBC One tend to make their idents last at least 10 seconds on television. This is to keep the audience engaged due to the fact that they have a short attention span.
Purpose
The purpose of idents is to identify the channel. This allows the audience to recognise the name of the channel. Idents are used to brand the channel, in this ident, branding is used at the end of the ident as the BBC One logo has been formed on the nose of the character's jumper. BBC have decided to re-brand their suite of idents to use real life people from society rather than use animated animals (e.g the hippo ident). The reason for this is because BBC have always been about diversity and 'oneness'
There is a seasonal segmentation. The purpose of this is where a seasonal ident is created and then used for the Christmas period, used on BBC One, 2, etc.
Ident 2 - BBC Three | Three is a Magic Number
Design:
density of information
space and time
screen tempo
interaction with viewers
information-led
entertainment-led
Purpose:
identity
branding
marketing
packaging and re-packaging
scheduling
segmentation within scheduling( christmas)
Design:
With density of information, there is hardly any information that is shown on the screen, only the word 'THREE' which is dominant in the ident. With space and time, the ident is 20 seconds long, they are mini movies to let the audience know about the content in its own right; as it creates a separate content that the audience can enjoy. It is entertainment led because the animated characters are singing 'Three is a magic number' this song is related to the channel because it is called BBC Three.
Purpose:
The purpose of this ident is to identify and brand the channel for the audience. However, BBC Three have re-branded their channel in 2016 for a new look and new beginning. Idents are all about the image, as they are very focused on how the channel is presented because they are used to regulate the channel. In my opinion, I think that this ident is more suitable for the channel because they are short and entertaining. This is suitable for their target audience, which is 16-34 year olds. Millions of pounds are spent on idents because they are used to encourage the audience to stay loyal to the channel.
Ident 3 - ITV 2 | Family Guy
Design:
density of information
space and time
screen tempo
interaction with viewers
information-led
entertainment-led
Purpose:
identity
branding
marketing
packaging and re-packaging
scheduling
segmentation within scheduling(christmas)
Design:
This is a family guy ident from ITV 2 which is used yo let viewers know that family guy is coming on next. ITV are used to using television shows as an ident for what is coming on next to keep viewers engaged. This ident is 29 seconds long which has the show, Family Guy. The ident has humor in it and is entertainment-led because it shows the main character, Peter Griffin carrying the ITV 2 logo and attempting to put it down. It is also information-led because it lets the viewers know that new episodes are coming soon to ITV 2. With density of information, there is not much information on the screen as the ident was created for entertainment purposes. In the screenshot below, you can see that the information on the screen is on the left hand, as this is where the ITV 2 logo usually stands, in the centre.
With space and time, the ident is 30 seconds, however because it is comedic, the attention of how long the ident is goes away, it makes the viewers want to see the new episodes of Family Guy after the ident.
Purpose:
The purpose of this ident is to identify and brand the channel as it is one of the strongest representations of the channel. This Family Guy ident was created to tease the audience by advertising to them. This is done to keep the audience watching the channel, ITV 2. For scheduling, it lets the audience know that new episodes will be airing on ITV 2 soon. By using these idents, it markets the channel because Family Guy is a popular television channel that airs on ITV 2 in the night times, so by airing it in the day it can gain publicity. The purpose of this specific ident is to promote a programme on the channel.
Ident 4 - Disney Channel | (0:25-0:40)
Design:
density of information
space and time
screen tempo
interaction with viewers
information-led
entertainment-led
Purpose:
identity
branding
marketing
packaging and re-packaging
scheduling
Design&Purpose :
Idents are used to brand and identify the channel, Disney Channel. It will always include the logo in either the background or bottom left corner. With density of information, there is not much information on screen, however, it lets the viewers know that a specific channel is going to be broadcasted straight after the ident. Disney Channel tend to have less information on screen because if there is too much, the main focus won't be on the ident but will be on the typography. Because of Disney Channel's target audience, their aim is to make the idents not have a lot of information it because of their short attention span. Their idents must stand out because of the other competing channels. With segmentation within scheduling, it tells viewers what is on next. As you can see in the screenshots below, it lets the viewers know that the show, A.N.T Farm is coming on next. It also has a voice over of the presenter presenting the show that is coming on next. "Have a happy Sunday with your favourite Disney Channel stars like Chyna and the gang in A.N.T Farm" The disney channel idents always have the theme song instrumental in the background of the ident and voiceover.
Ident 5 - BBC Sport | Olympics 2012
Design:
density of information
space and time
screen tempo
interaction with viewers
information-led
entertainment-led
Purpose:
identity
branding
marketing
packaging and re-packaging
scheduling
Design:
For density of information, there is not much information on the screen as it just lets viewers know at the end of the ident that the Olympics 2012 is soon and when it comes on people should tune into or watch BBC Sport. For space and time, the ident is quite long, in my opinion I got tired of the ident because it dragged on a bit too much, and if idents last over a minute like this one, the audience may tune out of the channel. This ident is information led because it lets the audience know that the olympics is going to be broadcasted soon.
Purpose:
The purpose of having this ident is that the the channel can be identified. This ident is broadcasted for marketing purposes. By having idents, it markets the show and brands the channel. The more advertisers, the more money that is made. It is designed like this to perform this function because everyone around the world tunes in to watch the Olympics and by having an ident for it, an identity is being launched for the channel.
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